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The International Advertising Association India Chapter's IAA Debates series reached Chennai on 31 January 2014, in association with Advertising Club Madras. The topic was 'There will be no real consumer connect, unless advertising is created for each South market. O&M's Madhukar Sabnavis and JWT's Senthil Kumar spoke 'For' the motion; Leo Burnett's KV Sridhar and RK Swamy BBDO's Shaleen Sharma stood 'Against' it. Moderator Latha Menon of Iris Films announced the verdict delivered by the audienc
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.