Images from IAA Debates Chennai
The International Advertising Association India Chapter's IAA Debates series reached Chennai on 31 January 2014, in association with Advertising Club Madras. The topic was 'There will be no real consumer connect, unless advertising is created for each South market. O&M's Madhukar Sabnavis and JWT's Senthil Kumar spoke 'For' the motion; Leo Burnett's KV Sridhar and RK Swamy BBDO's Shaleen Sharma stood 'Against' it. Moderator Latha Menon of Iris Films announced the verdict delivered by the audienc
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Just Published
Delegating cognition, one prompt at a time
In the rush to automate, have we stopped thinking about thinking? And what AI is doing to our minds? Publicis' Laurent Thevenet implores.
Indian research and insights industry reaches INR ...
While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.
X, Grok and the limits of safe harbour in India
Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform accountability and Musk-era moderation gaps.
A marketer’s roadmap to 2026
Mass appeal is not where most brands are focused anymore. Here are five trends that will shape marketing this year.
