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Advertising
2 hours ago
Devotion and display: The paradox at the heart of ...
In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.
Advertising
2 hours ago
Schneider Electric puts its power behind changing ...
With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle—and a growth engine.
In-Depth
3 hours ago
APAC Effies spotlight India’s dominance as Ogilvy, ...
India topped the medal table with 33 awards.
Advertising
3 hours ago
Cookies, cults and diplomacy: Britannia’s playful spin
Bobby Deol’s guru persona mediates Trump and Xi tensions with Choco Tarts, as Britannia blends satire, indulgence and mixed reality activations.