Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

India 2030: Middle class majority to fuel shift to experience-led spending

4 India 2030: Middle class majority to fuel shift to experience-led spending

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

FCB India goes solo in WARC’s Global Good parade

7 FCB India goes solo in WARC’s Global Good parade

Shaadi, skins and synergy: BGMI’s campaign ups the game

8 Shaadi, skins and synergy: BGMI’s campaign ups the game

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Beyond the follower count: When influence meets due diligence

10 Beyond the follower count: When influence meets due diligence

Related Articles

Goafest 2016: A statement of intent
Advertising
Dec 16, 2015
Raahil Chopra

Goafest 2016: A statement of intent

Goafest 2016: ‘Process is an enabler to creativity’ - Chandramouli Venkatesan
Advertising
Apr 07, 2016
Gokul Krishnamoorthy

Goafest 2016: ‘Process is an enabler to creativity’ ...

Goafest 2016: Over 4000 entries in the race for Abbys
Advertising
Apr 07, 2016
Campaign India Team

Goafest 2016: Over 4000 entries in the race for Abbys

Goafest 2016: Jean Lin on bringing 'points of inspiration' and 'points of transaction' closer
Advertising
Apr 09, 2016
Raahil Chopra

Goafest 2016: Jean Lin on bringing 'points of ...

Just Published

Magnite upgrades SpringServe video platform
Advertising
2 days ago
Campaign India Team

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

How ASICS India is turning footprints into funnel metrics
Advertising
2 days ago
Vinita Bhatia

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence
Research and Rankings
2 days ago
Ravi Balakrishnan

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

Personalisation gives 40% higher conversion to brands: Study
Advertising
2 days ago
Campaign India Team

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.