From patriotism to purpose: Brands mark Independence Day

Tata Tea Premium launches ‘Desh ka garv–pradesh ki kala’ campaign for Independence Day

Tata Tea Premium has unveiled its 2025 ‘Desh ka garv–pradesh ki kala’ campaign, celebrating India’s regional art heritage through a first-of-its-kind AI-powered film that animates traditional artforms such as Warli, Gond, Kalighat and Phulkari. The initiative also includes a limited-edition range of hand-painted kettles inspired by diverse folk art. The campaign reinforces the brand’s commitment to preserving and promoting India’s artistic legacy.

Pepperfry celebrates ‘Made in India’ craftsmanship 

Pepperfry has released a behind-the-scenes Independence Day film showcasing the making of a sofa at its manufacturing facility, celebrating Indian craftsmanship and self-reliance. The film captures each stage of the process—from material selection to final stitching—highlighting the skill, precision, and dedication of local artisans. By supporting home-grown manufacturing, Pepperfry reinforces its commitment to nurturing traditional artistry, sustaining livelihoods, and delivering world-class quality rooted in India’s cultural heritage.

 

 

 

 

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Medibuddy launches ‘Let the movement begin’ under #FitIndiaFestival initiative

MediBuddy has unveiled its Independence Day campaign, Let the Movement Begin, as part of the #FitIndiaFestival, encouraging citizens to embrace daily movement as an act of personal freedom and national strength. Drawing parallels with India’s journey of resilience, the film promotes simple, consistent actions—such as stretching, walking, or standing up regularly—as steps toward better health. Conceptualised and produced by MediBuddy’s in-house team, the 1-minute 4-second film is being promoted across digital and social media platforms to inspire a nationwide culture of active living.

JSW Paints’ Independence Day film redefines beauty through touch and emotion

JSW Paints has released its Independence Day campaign film, conceptualised by TBWA India, that reimagines the national flag through a tactile experience. The story follows a young boy who paints a textured tricolour using JSW Paints Aquaglo, guiding his visually impaired father’s hands across it so he can feel the colours and their symbolic meaning. Each hue becomes a tribute to freedom fighters, unity, and those who nurture the land. Closing with the line “Khoobsurti, jo dil ki aankhon se bhi dekhi ja sake,” the film reflects the brand’s ‘Think Beautiful’ philosophy, highlighting that beauty is as much about emotional connection as it is about sight.

SBI General Insurance launches #TributeToIndia campaign 

SBI General Insurance has released its #TributeToIndia campaign, featuring a fresh rendition of the national anthem created with music composer Sneha Khanwalkar using iconic sounds from India’s journey since 1947. The film blends archival and contemporary visuals with sounds such as steam engines, typewriters, keypad phones, video game chimes, and UPI alerts, symbolising the nation’s evolution. The campaign will run across digital platforms, offering a sonic tribute that reflects India’s progress and resilience.

The Baker’s Dozen launches ‘Different tongues, one taste’ campaign for Independence Day

The Baker’s Dozen has unveiled its ‘Different Tongues, One Taste’ campaign for Independence Day 2025, celebrating food as India’s unifying language. The campaign film showcases everyday moments where the brand’s baked goods express love and connection across diverse regions. Additionally, TBD is collaborating with food creators from Maharashtra, Kerala, Gujarat, and West Bengal to craft regional recipes using its products, reinforcing the message that food transcends cultural and linguistic boundaries.

 

 

 

 

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Glen Appliances pledges to make 2 lakh Indian kitchens smoke-free by 2025

Glen Appliances has launched a nationwide Independence Day 2025 campaign aiming to make 2 lakh Indian kitchens smoke-free by year-end. The initiative includes a public awareness drive on indoor air quality, collaborations with micro-influencers, and discounts of up to 60% on its energy-efficient BLDC chimney range. The campaign seeks to address the health risks of cooking smoke, with activities running across Glen’s retail stores, e-commerce platforms, and social media channels.

Hilti India launches #Bharatkoaagebadhatehain campaign honouring construction heroes

Hilti India has released its Independence Day 2025 film, #Bharatkoaagebadhatehain, paying tribute to the engineers, planners, technicians, and workers who are building the nation’s infrastructure. Showcasing symbols of progress such as metro lines, tunnels, and skylines, the film highlights the dedication and resilience of those shaping India’s future, reflecting values of speed, unity, and dreams.

Invest Bharatpe rolls out ‘Har ghar gold’ campaign for Independence Day 2025

Invest BharatPe has launched its ‘Har ghar gold’ campaign from 11 to 15 August 2025, offering users 1% free digital gold on every investment of ₹1,000 or more. On Independence Day, one winner every hour for 15 hours will receive digital gold worth ₹10,000, with draws held from 10:00 AM to midnight. The initiative aims to make gold investment accessible and rewarding, blending cultural value with digital convenience.

Tata Capital honours everyday heroes with ‘Aaj ke freedom fighters’ campaign

Tata Capital has launched its ‘Aaj Ke Freedom Fighters’ campaign ahead of Independence Day 2025, celebrating ordinary citizens whose everyday actions reflect the spirit of freedom and social responsibility. The brand film shares four stories — from standing up for senior citizens’ rights to rescuing animals, empowering underprivileged children through education, and supporting specially abled talent — portraying values of compassion, courage, and resilience. The campaign runs across digital platforms and social media to inspire nationwide engagement.

Kenstar launches ‘No phone hour’ campaign for Independence Day

Kenstar has announced a nationwide ‘No Phone Hour’ initiative for Independence Day 2025, urging citizens to switch off their phones from 6 PM to 7 PM on 15 August and spend quality time with loved ones. The campaign aims to inspire people to step away from digital distractions, reclaim real connections, and reflect on the meaning of freedom in today’s world. Participants can join by signing a digital pledge on Kenstar’s website and sharing their experiences online using #NoPhoneHour.

Snapdeal launches ‘Swagtantra sale’ ahead of festive season

Snapdeal has announced its ‘Swagtantra Sale’, running from 6 to 11 August 2025, offering discounts of up to 80% and products starting at INR 99 across fashion, home essentials, and beauty categories. Timed ahead of Independence Day, Rakshabandhan, and the festive season, the sale features new brand launches including Tokyo Talkies, Highlander, and Sassafras, alongside cashback and bank offers for select payment methods. The initiative reinforces Snapdeal’s focus on value-priced fashion and festive gifting for Bharat’s value-conscious shoppers while supporting small Indian sellers and manufacturers.