Tinder tackles dating red flags with Halloween video series
Tinder has launched Dating Scaries, a three-part video series addressing dating issues such as ghosting, gaslighting, and situationships. Featuring Urvashi Dholakia, Rajat Bedi, and Dalip Tahil, the series uses humour to explore modern dating behaviour. Each episode presents familiar red flags through a fictional narrative, encouraging viewers to reflect on honesty and communication in relationships. The initiative aligns with Tinder’s ongoing efforts to engage Gen Z users through culturally relevant storytelling. Released during Halloween, the series frames everyday dating anxieties as ‘scaries’ that can be avoided through greater awareness and emotional transparency.
Yummy Bee links Halloween with clean desserts campaign launch
Yummy Bee has introduced a social media campaign titled Dracula Has a Sweet Tooth to promote its range of sugar-free and gluten-free desserts. The short film follows a man who encounters Dracula, whose craving turns out to be for desserts rather than blood. The campaign highlights Yummy Bee’s ‘clean indulgence’ philosophy by positioning health-conscious products within a humorous Halloween context. Featuring the tagline Get your midnight cravings satisfied guilt free, the film aims to strengthen the café’s appeal among younger consumers while reinforcing its focus on wellness-led indulgence across digital platforms.
Casa Bacardí stages multi-city Halloween experiences across India
Casa Bacardí has announced Give In To Your Mood, a multi-city Halloween celebration spanning Mumbai, Kolkata, and Bengaluru. The series features immersive music, art, and cocktail experiences themed around moods such as Explore, Express, Shape-Shift, and Stir It Up. Each city offers a unique setup — from a retro-inspired pre-party at Liberty Cinema to an art-led takeover of Kolkata’s Red Bari and a warehouse-style event in Bengaluru. The initiative combines live performances, themed cocktails, and visual installations to position Bacardí’s Halloween experiences as cultural events focused on music, creativity, and self-expression.
Wendy’s hosts three-city Halloween rave with food and music
Wendy’s has launched The Wendy’s Rave – Halloween Edition, a themed celebration across three cities combining food and music. Outlets will be transformed into Halloween-inspired spaces featuring décor, lighting, and live DJ performances. Attendees can enjoy unlimited burgers, fries, and desserts while participating in themed activities. The event includes interactive elements such as glowing accessories and costumed staff to enhance the festive atmosphere. The initiative aims to position Wendy’s as a youth-focused food brand that blends dining with entertainment experiences, using Halloween as a platform for consumer engagement and social amplification.
Bingo! launches ‘Desi Bhoot Bachao’ to revive local Halloween folklore
Bingo! Mad Angles has launched Desi Bhoot Bachao, a digital campaign encouraging Indians to celebrate homegrown ghosts instead of Western Halloween icons. Created by Tonic Worldwide, the film uses satire to depict a fictional protest by forgotten Indian spirits seeking recognition. Through a mock news format, the campaign combines humour and cultural commentary to highlight India’s traditional folklore. The initiative reinforces Bingo!’s positioning as a brand that blends local cultural themes with playful storytelling. Viewers are invited to share slogans online as part of the campaign’s interactive engagement strategy.
Medusa turns summoning beer into a Halloween ritual
Medusa Beverages has launched its Halloween campaign, ‘The Ritual Awaits You’, blending global folklore with a distinctly Indian twist. The campaign video shows friends performing a light-hearted ‘summoning’ ritual that magically brings forth a chilled Medusa can, adding humour to the Halloween theme. Beyond digital, Medusa extended the concept to cafés with immersive activations, including ‘summoning zones’ and themed cocktails, while limited-edition coffin-shaped kits drove social engagement. By combining creativity, participation and curiosity, the campaign reinforces Medusa’s positioning as a youthful, culture-driven brand that turns every occasion into an experience rather than just another beer moment.
Bowlers and Shubman Gill reimagine Halloween with pets
Bowlers, the affordable premium dog nutrition brand from Allana Pet Solutions, has launched ‘Trick and Treat’, a Halloween campaign featuring brand ambassador Shubman Gill. The film shows Gill expecting children at his door but instead finding dogs in costumes, whom he rewards with Bowlers’ handcrafted, high-protein treats. The campaign captures the humour and warmth of modern pet parenting while promoting mindful snacking for pets. With products ranging from jerkies and meat sticks to chew bars, Bowlers uses Halloween to highlight love and nutrition as the ultimate treats, merging brand storytelling with inclusive, relatable festive creativity.
Kärcher India’s Halloween campaign tackles outdated technology
Kärcher India’s Halloween campaign, ‘When Outdated Tech Comes Back to Haunt’, contrasts obsolete cleaning tools with its modern, high-performance machines. The film dramatises a chaotic world run by clunky devices before Kärcher’s smart technology restores order, symbolising innovation’s victory over inertia. Targeted at urban, digitally savvy consumers, the campaign uses behavioural marketing techniques such as contrast and metaphor to reinforce brand leadership. It highlights a shift from manual effort to effortless efficiency, reflecting Indian consumers’ growing preference for technology that simplifies life. Kärcher’s creative approach underscores its ethos of ‘innovation with imagination’ and leadership in mechanised cleaning.
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