Tata Tea Kanan Devan celebrates Kerala’s spirit through Kerala Piravi campaign
Tata Tea Kanan Devan has released a new campaign marking Kerala Piravi Day, celebrating the landscapes, culture and people of Kerala. The cinematic film showcases the brand’s long-standing relationship with the state where its journey began.
The narrative opens with a glistening tea leaf, symbolising the Kanan Devan Hills, before expanding into sweeping visuals of plantations, backwaters and Kerala’s art forms such as Kathakali, Kalari and classical dance. Each frame underscores the brand’s connection to Kerala’s rhythm and vitality.
The tribute extends beyond the film through an immersive 3D anamorphic installation at Lulu Mall, Trivandrum, from 30 October to 2 November 2025. The installation reimagines cultural symbols from the film in motion, while outdoor displays across Trivandrum, Kochi, Thrissur and Kozhikode reinforce the visuals.
The initiative highlights Tata Tea Kanan Devan’s deep ties with the region and its people, paying homage to Kerala’s unity, rhythm and resilience. The brand positions the campaign as a cultural celebration rather than a conventional product promotion, reflecting authenticity and continuity with its origins in the Kanan Devan Hills.
Wrap2Earn partners with Uber Shuttle to expand transit advertising reach
Wrap2Earn, a Mumbai-based transit advertising firm, has announced an exclusive partnership with Uber Shuttle, Uber’s intracity bus service for corporate commuters. The tie-up gives Wrap2Earn rights to manage both exterior and in-vehicle branding across Uber Shuttle’s fleet of over 1,000 buses operating on more than 50 routes in major metros.
With over a million monthly bookings, Uber Shuttle provides brands access to a high-value, professional audience through moving media formats offering scale and precision.
Amit Deshpande, Head of Uber Shuttle India, said the platform now doubles as “a canvas for smart brand engagement.” Elmer Dsilva, Founder and CEO, Wrap2Earn, noted the partnership allows advertisers to reach professionals through measurable, cost-effective transit media.
With static outdoor rates rising, the model allows brands to wrap up to 20 buses for the cost of one hoarding, achieving large-scale visibility as vehicles travel key residential and commercial corridors. The partnership targets categories such as D2C, fintech, OTT and healthcare, offering frequency and impact among urban commuters, including 50,000 monthly riders.
Fastrack Perfumes and Siddhant Chaturvedi launch cinematic fragrance campaign
Fastrack Perfumes has launched a new campaign featuring actor Siddhant Chaturvedi, bringing its ‘Perfumes for Every Vibe’ range to life through a cinematic narrative centred on individuality and energy.
Set on a tennis court, the film visualises the fragrance RUSH as a metaphor for confidence and intensity. Chaturvedi represents the bold, expressive Gen Z attitude that aligns with the brand’s positioning of unfiltered self-expression.
Manish Gupta, CEO of fragrances and fashion accessories division at Titan, said Fastrack’s intent is to create experiences that go beyond traditional fragrance marketing. “With this campaign, we’re creating a cinematic experience that captures the euphoria of living in the moment,” he said.
Chaturvedi added that the film reflects the thrill of pushing boundaries in both performance and life. The campaign continues Fastrack’s mass-premium strategy, with a focus on matching scents to moods and personalities. The digital-first rollout reinforces the brand’s identity as a voice for young India’s self-confidence and authenticity.
C Com Digital and Blue Cross drive awareness with #StopThePain campaign
C Com Digital has launched the #StopThePeriodPain campaign for Blue Cross Laboratories to address dysmenorrhea awareness and normalise conversations around period discomfort.
The multi-platform initiative includes regional influencer collaborations in 12 languages, social media content, and a dedicated website — painfulperiods.in — offering resources and medical insights. The campaign focuses on breaking social taboos and educating women on available treatments.
Chandan Bagwe, founder and director of C Com Digital, said the effort aims to go beyond product promotion to create “honest dialogue about a genuine health issue.” Panchanan Routray, senior marketing director, Blue Cross Laboratories, added that the campaign enables the brand to “reach women in languages they speak, through voices they trust.”
The project includes long-term engagement with communities, educational content for schools and healthcare professionals, and sustained outreach to reinforce the message that while periods are normal, period pain is not.
Shaadi.com and MOMS create OOH buzz with Lucknow activation
MOMS, Madison World’s outdoor specialist, partnered with Shaadi.com to execute an OOH campaign in Lucknow built around a cultural insight. The activation featured a giant kadhai installation referencing the North Indian saying, ‘Kadhai se kha liye? Shaadi mein baarish pakki!’ (Did you eat from a cooking pot? Your wedding is definite!)
The tongue-in-cheek campaign tapped into wedding-season humour, combining nostalgia and relatability to drive engagement. The installation quickly became a local attraction, generating online chatter and photo sharing.
Jayesh Yagnik, CEO, MOMS, said the campaign’s success lay in “capturing emotion, not just attention.” Johanna Israni, Brand Manager – Creative and Social, Shaadi.com, added that the concept stemmed from “a universal childhood memory turned into a public spectacle.”
The campaign was conceptualised by Shaadi.com’s in-house creative and social team and executed with MOMS, with amplification support from Pulpkey to extend its organic digital reach.
The Bear House redefines modern masculinity with ‘Young Gentlemen’ campaign
Menswear brand The Bear House has launched The Young Gentlemen, a campaign that reinterprets modern masculinity through the lens of kindness, authenticity and self-awareness.
Founded in 2017 by Tanvi and Harsh Somaiya, the brand positions its new narrative as a shift from formality to character-driven confidence. The film and companion stories depict everyday men — expressive, grounded and style-conscious — embodying a softer, more inclusive version of confidence.
Harsh Somaiya said the campaign marks a milestone in the brand’s evolution, reflecting its growing retail presence and need for a stronger voice. Tanvi Somaiya added that menswear today is “as expressive and experimental as womenswear,” reflecting generational change.
Sneha Kanukolanu, head of marketing, said the campaign speaks to “a new generation that works, thinks and dresses differently.” Rexina Devraj, Founder, Cream Studio.in, added that authenticity guided the creative approach.
The 360° rollout spans digital, print, influencer and in-store activations, uniting under the message The Bear House – For the Young Gentlemen.
Nat Habit rebrands with ‘Breathe Life’ identity and philosophy
Ayurveda-based beauty brand Nat Habit has unveiled a new brand identity under the theme Breathe Life, marking its evolution from a skincare startup to a purpose-led beauty brand.
The refresh introduces a chakra-inspired flower logo symbolising balance and vitality, a grounded typeface, and a colour palette led by orange to signify energy and optimism. Complementary hues — Hibiscus Pink, Tikta Green and Ubtan Yellow — reflect product benefits and natural origins.
Swagatika Das, CEO and Co-founder, said the rebrand represents “a shift from Fresh Ayurveda to a confident, modern expression of natural beauty.” She added that Breathe Life captures the brand’s belief that beauty should feel alive and authentic.
Actor Sahher Bambba fronts the campaign, embodying the brand’s balance of tradition and modernity. The move follows introspection on how the brand could better express its philosophy amid a maturing clean beauty market.
Avantra by Reliance Retail launches festive campaign with Rukmini Vasanth
Avantra by Reliance Retail has launched its festive campaign featuring actor Rukmini Vasanth, highlighting the brand’s My Way philosophy through the idea of personal space and self-expression.
The campaign’s TVC shows Vasanth navigating the vibrancy of festive gatherings before pausing for a quiet, personal moment. The narrative positions the saree as a reflection of individuality rather than tradition alone.
A spokesperson from Avantra’s marketing team said the campaign builds on the insight that women balance multiple roles during festivals and deserve moments of their own. The storytelling reflects empowerment through subtle, relatable moments rather than overt messaging.
The 360° campaign spans television, digital and in-store channels, reinforcing Avantra’s positioning as a contemporary saree destination that celebrates identity and modern femininity within the festive context.
Škoda Auto India and BBH India launch ‘Heartbreak’ campaign
Škoda Auto India, in collaboration with BBH India, has unveiled a campaign titled ‘Heartbreak’ to mark the launch of the Škoda Octavia RS (Rally Sport). The model, released as part of Škoda’s 25-year celebration in India, sold out all 100 units within 20 minutes of opening reservations on its website.
The campaign’s central film highlights the thrill and performance of the Octavia RS, evoking the passion and aspiration associated with the brand. To extend the experience, Škoda and BBH have created an interactive microsite — octaviaheartbreak.skoda-auto.co.in — featuring a ‘Non-Owner’s Manual’, a tongue-in-cheek guide for fans who missed out on purchasing the car.
Another element, ‘Driver’s Seat’, is a custom fragrance inspired by the Octavia RS, designed to let fans “feel the drive” even off the road. Ashish Gupta, brand director, Škoda Auto India, said the campaign celebrates the emotional connection between the brand and driving enthusiasts, while Parikshit Bhattacharya, chief creative officer of BBH India, added that the initiative was designed as ‘a coping mechanism’ for fans unable to buy the limited-edition model.
The ‘Heartbreak’ campaign runs across digital, social, ambient, and outdoor platforms, integrating emotional storytelling with interactive engagement to extend the life of the limited-edition launch.
Roinet Solution launches campaign promoting pet insurance awareness in India
Roinet Solution, a fintech company building India’s last-mile financial services network, has launched a digital campaign to promote pet insurance and increase awareness of its low penetration in the country.
The campaign uses emotional storytelling and AI-generated characters representing Delhi’s urban subcultures — from a Punjabi Bagh gym enthusiast Bulldog to a South Delhi Shih Tzu — to communicate that pets deserve the same financial protection as families.
Through Roinet Insurance Brokers, the campaign advocates for personalised coverage tailored to each pet owner’s needs, aligning with the company’s “right fit for the right customer” philosophy.
Sameer Mathur, founder and managing director, said the campaign combines innovation and empathy to normalise pet insurance. “For millions of Indians, pets are family. This campaign blends humour, AI, and cultural storytelling to ensure every wag and whisker is protected,” he said.
By positioning pet care as an act of financial responsibility, Roinet reinforces its commitment to inclusivity and protection at the household level. The initiative also positions Roinet as one of the first fintech brands in India to integrate pet insurance into its broader mission of democratising financial access.
indē wild reunites India’s supermodels for new haircare launch
indē wild, the Ayurvedistry-based beauty brand founded by Diipa Büller-Khosla, has launched its first shampoo and conditioner, Champi Bond Repair Duo, with a campaign featuring India’s original supermodels Carol Gracias, Lisa Haydon, Ujjwala Raut, and Indrani Dasgupta.
Inspired by the first Vogue India cover, the campaign celebrates resilience and reinvention while bridging Ayurveda with biotechnology. The Champi Bond Repair Duo reinterprets the traditional champi ritual using over 21 Ayurvedic herbs and clinically proven biotech actives to repair hair bonds, strengthen strands, and enhance shine.
Büller-Khosla said the campaign was a tribute to timeless Indian beauty and self-assurance. Raut described the products as ‘a ritual’ infused with natural ingredients and subtle fragrance.
The film repositions the models — and the brand — as symbols of enduring strength while showcasing a next-generation approach to scalp and hair care. With this launch, indē wild continues to expand its presence in the global beauty category with a science-led interpretation of traditional Indian rituals.
HRX and Country Delight partner to launch ‘Mission Protein’ campaign
HRX, the fitness and lifestyle brand founded by Hrithik Roshan and Exceed Entertainment, has partnered with Country Delight to launch Mission Protein, an initiative addressing India’s protein deficiency. Citing research that three in four Indians lack adequate protein intake, the collaboration aims to promote awareness and provide high-protein dairy options through Country Delight’s direct-to-home model.
Roshan said the partnership underscores HRX’s goal of making fitness more accessible: “The foundation of fitness is nourishment, and Mission Protein ensures your daily protein needs are met.” Afsar Zaidi, founder of HRX, described the initiative as an expansion of the brand’s holistic wellness agenda, while Country Delight CEO and co-founder Chakradhar Gade said the collaboration supports the company’s vision of improving everyday health.
The clean-label product range delivers twice the protein content (30g per 450ml) using natural filtration technology without added stabilisers or emulsifiers. The Mission Protein campaign video has already garnered over 11 million views. The initiative promotes the message that protein is a necessity, not a luxury, and aims to make high-quality nutrition accessible to Indian households.
PGIM India launches ‘SIP Kar Befikar’ investor awareness drive
PGIM India Asset Management has launched SIP Kar Befikar, a digital-led investor education campaign encouraging disciplined investing through Systematic Investment Plans (SIPs).
The campaign positions SIPs as a reliable path to financial confidence and long-term security, urging individuals to pursue financial goals without market timing stress.
Abhishek Tiwari, CEO, said the initiative aims to inspire investors “to take confident steps towards financial goals with consistency and trust.” Anoop Gulati, Head of Marketing, added that the campaign uses music and storytelling to connect with younger audiences and promote the habit of regular investing.
The campaign website — pgimindia.com/mutual-funds/sip-kar-befikar — serves as a digital hub offering interactive tools, including an SIP calculator, to help users convert aspirations into actionable plans.
Targeting young professionals, working couples, mid-life planners, and freelancers, the campaign uses social media, digital, and outdoor platforms to reach urban investors. The multi-platform strategy reinforces PGIM India’s focus on making investment literacy accessible and relevant to new-age audiences.
KT Kids releases national TVC featuring Kareena Kapoor Khan
KT Kids, the children’s personal haircare brand, has launched a national TVC featuring brand ambassador Kareena Kapoor Khan. The film captures everyday parenting moments, positioning KT Kids as ‘A Mother’s Trusted Choice’ built on safety and science-backed care.
Set against a warm, domestic backdrop, the TVC reflects the bond between a mother and child while subtly integrating KT Kids’ range of shampoos and conditioners. Kapoor Khan said the campaign resonated with her as it portrayed “the real, everyday moments that every parent experiences — the messy, the fun, and the magical.”
Dhruv Sayani, Founder of KT Kids, said the brand wanted to depict “the raw, real side of motherhood,” emphasising trust and gentle care.
The campaign also introduces new SpongeBob SquarePants packaging, designed to make bath time more engaging for children. KT Kids’ products are clinically tested, paediatrician-approved, and free from parabens, sulphates, silicones, and sodium chloride, reinforcing the brand’s commitment to safe and gentle formulations.
Big Bowl launches ‘Smash Your Hunger’ campaign for Gen Z India
Big Bowl, a cloud kitchen brands with over 240 outlets across 40 cities, has launched its new digital campaign, 'Smash Your Hunger with Big Bowl'. The high-energy campaign uses two short, digital-first films portraying hunger as a mischievous villain defeated by Big Bowl’s hearty Indian and Chinese bowls. Targeting Gen Z and young professionals, the 20-second films run across YouTube, Instagram and OTT platforms. The brand has also unveiled playful new packaging featuring astronauts and aliens and launched the #SmashYourHungerChallenge with influencers. Backed by Lenexis Foodworks, Big Bowl aims to cross INR 150 crore ARR this year as it expands into new categories like outdoor catering.
Peter England unveils ‘The Bollywood Wedding’ with Karan Johar and Rohit Saraf
Peter England, part of Aditya Birla Lifestyle Brands, has launched 'The Bollywood Wedding' campaign starring Karan Johar and Rohit Saraf, conceptualised by Ogilvy. The campaign celebrates India’s love for cinematic weddings, blending colour, personality, and flair through Johar’s style sensibility and Saraf’s modern-groom charm. The accompanying Bollywood Wedding Collection features tailored double-breasted suits made from a blend of polyester, viscose, and spandex for structure and flexibility. Backed by a 360° rollout across digital, social, cinema, and influencer activations, the campaign positions Peter England as a trend leader in modern Indian menswear—balancing creativity, celebrity appeal, and contemporary design direction.
Karan Johar fronts Nuuk’s design-led appliance campaign
Nuuk, a D2C home appliance brand, has partnered with filmmaker Karan Johar for its new multi-film campaign celebrating the theme 'Design First, Function Always'. The films highlight how thoughtful design elevates everyday living, with Johar reflecting the brand’s creativity and innovation. The first film features Nuuk Brisk, which it claims is the country's first ILAG Ceramic Tech air fryer, which is toxin-free and food-safe. Other showcased products include Hot Blox, Ren Pro, Halo, and BFF, each demonstrating Nuuk’s philosophy of blending aesthetics and performance to redefine home experiences for modern consumers.
Kushals signs Sanya Malhotra and Priyanka Mohan as brand ambassadors
Fashion jewellery brand Kushals has appointed Sanya Malhotra as its ambassador for the North and Priyanka Mohan for the South. The collaboration launches through two quirky, cinematic films—Mohan dazzling at a South Indian wedding and Malhotra lighting up a lively house party—each showing jewellery as a source of joy and personality. With a focus on affordability, versatility, and spontaneity, the campaign positions Kushals as the go-to destination for statement-making, everyday fashion jewellery for today’s confident women.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
