The Coffee Bean & Tea Leaf has announced the appointment of Volume to handle its creative duties.
The agency will be responsible for the brand's creative and digital strategy. The account was won post a multi-agency pitch.
Ranjit Talwar, commercial director, The Coffee Bean & Tea Leaf India, said, “We are delighted to have Volume on board as our Indian agency. India is an important and emerging market, it is a great opportunity to showcase consumers of The Coffee Bean & Tea Leaf experience.”
Rakesh Krishnotula, creative head, Volume, said, “The team is excited and thrilled to work for a brand that has a legacy and league of its own. We look forward to creating great work for The Coffee Bean & Tea Leaf. This partnership presents a unique opportunity for the brand to put The Coffee Bean & Tea Leaf experience across the Indian market. "