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The latest ad films and campaigns from brands like Cantabil, Deconstruct, Tinder, Home Credit India, Dinshaw’s Dairy Foods, Kwality Wall’s, American Tourister, Britannia Bel Foods, Grameen Kulfi, Škoda Auto India, GAIL, Neutrogena, Pepsi, Relaxo Footwears, Battlegrounds Mobile India (BGMI), TATA AIG, and more, in our weekly roundup.
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Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Shares will vest over five-year period.
As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.