Flipkart revives long-copy storytelling in Diwali campaign
Flipkart’s latest Diwali print ad, A Man Once Bought A Single Sock, revisits traditional long-copy advertising. The full-page ad narrates a story about a man whose missing sock leads to rediscovery through Flipkart’s Big Bang Diwali Sale. Using storytelling rather than product-heavy messaging, the campaign highlights moments of everyday transformation, connecting consumer purchases with emotional renewal. The creative approach contrasts sharply with current short-form ad trends, emphasising narrative engagement over quick hooks.
Instamart’s Diwali campaign features Sonakshi Sinha as ‘Asli Sona’
Instamart has launched its Diwali campaign featuring actor Sonakshi Sinha, themed around her nickname “Asli Sona”. The in-house conceptualised film playfully depicts Sinha as being “born with a golden spoon”, using humour to promote Instamart’s 10-minute delivery of gold coins and festive essentials ahead of Dhanteras. The campaign positions the platform as a convenient option for last-minute festive purchases, combining celebrity recall with the theme of quick commerce reliability during the holiday season.
Nutty Gritties’ ‘Chaar Chaand’ celebrates festive food and femininity
Nutty Gritties has launched its Diwali campaign Chaar Chaand, which positions premium dry fruits as an essential part of festive celebration. Featuring founder and CEO Dinika Bhatia, the campaign connects food preparation with creativity and emotional warmth, portraying dry fruits as both nourishing and decorative. The film encourages mindful indulgence and celebrates the role of women in bringing beauty and care to festivities. Chaar Chaand reinforces Nutty Gritties’ focus on health, heritage, and modern indulgence through premium snacking.
The Indian Garage Co. launches Outlawed streetwear line
The Indian Garage Co. (TIGC) has launched Outlawed, a new streetwear collection positioned as an alternative to logo-heavy fashion. Centred on individuality, the collection blends global silhouettes with local influences such as grunge patchwork and graffiti-inspired designs. The accompanying campaign film, also titled Outlawed, depicts a protagonist breaking free from conformity through self-expression, using cinematic visuals to reflect the spirit of rebellion. The campaign will run on Instagram, YouTube and in-store screens. With this launch, TIGC aims to strengthen its presence in India’s evolving streetwear market by offering accessible yet premium styles.
Birla Opus Paints’ Diwali film highlights family togetherness
Birla Opus Paints, part of Grasim Industries under the Aditya Birla Group, has released a new digital film for Diwali titled Kya Iss Baar Diwali Cancel? The film follows a retired couple preparing their home for Diwali and dealing with their son’s cancelled visit. Choosing to celebrate regardless, they repaint their home and embrace the spirit of togetherness. Rooted in the brand’s Duniya Ko Rang Do philosophy, the campaign underscores how the festival’s essence lies in relationships and shared moments rather than rituals alone. The film is part of the brand’s broader festive marketing push across digital platforms.
Beardo film with Bobby Deol redefines modern masculinity
Beardo has released a new brand film featuring actor Bobby Deol, challenging conventional ideas of masculinity. The campaign encourages men to embrace authenticity and self-expression, positioning Deol as the face of Beardo’s message of being ‘unfiltered, untamed and unstoppable’. The film explores the conflicting expectations faced by men and aims to open conversations around self-identity and emotional strength. Siddharth Vaya, CBO of Beardo, said Deol’s persona aligns with the brand’s ethos of real, confident masculinity. The film is available on YouTube.
McDonald’s India responds to feedback with ‘Big Yummy Burgers’
McDonald’s India (West & South) has launched its campaign ‘You Said It. We Made It.’ for its new Big Yummy Burgers. Conceptualised by DDB Mudra, the campaign turns customer feedback into creative storytelling. Two commercials feature corporate chef Swarup Solgaonkar responding directly to real consumer comments. The campaign includes large 3D installations in Mumbai and Bangalore and social activations around “comment burgers.” McDonald’s also ran a pre-launch promotion featuring empty burger boxes with printed feedback and pre-order invites. The Big Yummy Burgers feature double patties and chipotle sauce inspired by consumer insights.
Haldiram’s unveils Diwali campaign celebrating festive traditions
Haldiram’s has launched its Diwali campaign, Aap Diwali manate hai, Hum Diwali banate hain, showcasing its festive range of sweets, dry fruits, and gift assortments. The collection includes Stuffed Dates, Baklava, Khajoor Anjeer Bites, and the Premium Sweets and Gourmet collections. Outlets nationwide have been decorated for the festive season, encouraging customers to explore the assortment. The campaign highlights Haldiram’s efforts to balance traditional flavours with modern preferences while reinforcing its association with Indian festive celebrations.
Birla Opus Paints film highlights family bonds during Diwali
Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, has launched a Diwali digital film under its ‘Duniya Ko Rang Do’ philosophy. The film follows a retired couple preparing their home for Diwali after their son cancels his visit, choosing to celebrate together nonetheless. The story underscores themes of togetherness and emotional connection over ritualistic celebration. The campaign positions Birla Opus Paints as a brand that links home transformation with shared moments and festive warmth.
Khetika highlights kindness in Diwali film ‘Acchai Se Farak Padta Hai’
Khetika has launched a new digital film, Acchai Se Farak Padta Hai, as part of its festive campaign. The narrative unfolds in a household preparing for Diwali, where a child’s remark prompts his mother to acknowledge the contributions of the house help. The film underscores that genuine celebration stems from everyday acts of goodness. It features Khetika’s dry fruits as a symbol of purity and togetherness. The campaign, produced by The Luminant Media, aligns with Khetika’s focus on honest choices and meaningful connections during festive occasions.
Hellmann’s launches ‘Tastebuds Approved’ campaign with Edelman India
Hellmann’s has launched its new integrated campaign, Dry Bread Gone, Creaminess On, conceptualised by Ogilvy India with PR by Edelman India. The campaign introduces the ‘Taste Buds’—characters brought to life by Anshula Kapoor and comedian Aaditya Kulshreshth—highlighting Hellmann’s signature creaminess in sandwiches. The initiative combines influencer engagement, social media content, and experiential events. It aims to position Hellmann’s as the preferred choice for sandwich lovers through relatable humour and visual storytelling across multiple digital and on-ground touchpoints.
John Jacobs’ ‘Coastline’ campaign features actor Abhay Deol
Eyewear brand John Jacobs has launched its Coastline campaign featuring actor Abhay Deol. Shot at a Goan estate, the campaign explores the idea of unhurried travel and personal discovery. The visuals draw inspiration from coastal architecture and landscapes, using earthy tones and minimalist detailing. The collection reflects a blend of functionality and style, with designs influenced by seaside hues and textures. The campaign aims to connect with audiences seeking refined, relaxed, and contemporary eyewear aesthetics.
Arrow unveils ‘Tailored for the Good Life’ campaign
Arrow has introduced its latest campaign, Tailored for the Good Life, featuring actors Vedang Raina and Khushi Kapoor. Set in New York City, the campaign reinterprets Arrow’s American heritage for a new generation. The visuals depict urban sophistication and the brand’s focus on timeless style. Raina and Kapoor represent Arrow’s modern approach to fashion, blending comfort and elegance. The campaign reinforces Arrow’s positioning as a menswear label that celebrates a well-rounded, confident lifestyle.
Bergner launches festive campaign ‘Pyaar, Parivaar, aur Bergner’
Cookware brand Bergner has released two short films under its festive campaign, Pyaar, Parivaar, aur Bergner. The films, Cooker Ki Seeti and Diwali Ki Safai, portray everyday family moments during the festive season. The campaign integrates Bergner’s cookware and serveware products, including its Argent and Hitech ranges, within familiar household settings. By focusing on shared experiences and family interactions, the campaign highlights the role of Bergner products in Indian homes during celebrations.
Campus launches ‘You Go, Girl!’ campaign featuring Kriti Sanon
Campus Activewear has unveiled the second edition of its You Go, Girl! campaign featuring actor Kriti Sanon. The film challenges gender stereotypes and encourages women to move confidently, free from labels. Through symbolic visuals of floating tags and Sanon’s unbothered stride, the campaign conveys individuality and self-assurance. It reinforces Campus’ positioning in the athleisure segment, celebrating women who define their own paths. The film closes with the brand’s tagline, 'They’ll always have something to say. You Go, Girl'.
Duroflex promotes Duropedic mattress in new OOH campaign with Virat Kohli
Duroflex has launched an outdoor campaign featuring Virat Kohli to promote its doctor-certified Duropedic mattress. The campaign compares consumer expectations of quality certifications in products like jewellery and electronics with the often-overlooked need for certified sleep products. Displayed across key Bengaluru locations, the campaign emphasises the importance of restful sleep during the festive season. Complemented by a brand film and influencer content, it reinforces Duropedic’s positioning as an orthopaedic mattress recommended by doctors and certified by the National Health Academy.
Specta Quartz features Sudarsan Pattnaik in ‘Stories Cast in Stone’
Specta Quartz Surfaces has launched a new chapter of its Stories Cast in Stone campaign featuring sand artist and Padma Shri awardee Sudarsan Pattnaik. The film traces Pattnaik’s artistic journey from the beaches of Puri to international recognition. The campaign draws parallels between his evolution as an artist and Specta’s transformation of raw quartz into refined surfaces. Previous editions have showcased creators like Masaba Gupta, Ranveer Brar, and Joseph Radhik, highlighting creativity across different fields.
Bowlers partners with Shubman Gill in new pet care campaign
Bowlers, the dog nutrition brand from Allana Pet Solutions, has launched a campaign featuring cricketer Shubman Gill. The film uses cricket as a metaphor to highlight the relationship between pets and their owners. By positioning Gill as a bowler rather than a batsman, the campaign conveys the idea that pets rely on their caregivers for nutrition and companionship. The initiative aims to build awareness around responsible pet parenting and proper nutrition for dogs.
Anna Chandy & Associates launches ‘UnFine’ mental health campaign
Anna Chandy & Associates has launched UnFine, a campaign marking Mental Health Awareness Day, to address the gap between appearance and emotional reality. The initiative includes a main film and a four-part Instagram video series encouraging open conversations about mental health. It is supported by the UnFine Toolkit, which offers practical guidance for individuals and workplaces to recognise signs of distress and support well-being. The campaign promotes the message that it is acceptable to not be fine and to seek help.
Beardo film with Bobby Deol redefines modern masculinity
Beardo has released a new brand film featuring actor Bobby Deol, challenging conventional ideas of masculinity. The campaign encourages men to embrace authenticity and self-expression, positioning Deol as the face of Beardo’s message of being ‘unfiltered, untamed and unstoppable’. The film explores the conflicting expectations faced by men and aims to open conversations around self-identity and emotional strength. Siddharth Vaya, CBO of Beardo, said Deol’s persona aligns with the brand’s ethos of real, confident masculinity. The film is available on YouTube.
McDonald’s India responds to feedback with ‘Big Yummy Burgers’
McDonald’s India (West & South) has launched its campaign ‘You Said It. We Made It.’ for its new Big Yummy Burgers. Conceptualised by DDB Mudra, the campaign turns customer feedback into creative storytelling. Two commercials feature corporate chef Swarup Solgaonkar responding directly to real consumer comments. The campaign includes large 3D installations in Mumbai and Bangalore and social activations around “comment burgers.” McDonald’s also ran a pre-launch promotion featuring empty burger boxes with printed feedback and pre-order invites. The Big Yummy Burgers feature double patties and chipotle sauce inspired by consumer insights.
Haldiram’s unveils Diwali campaign celebrating festive traditions
Haldiram’s has launched its Diwali campaign, Aap Diwali manate hai, Hum Diwali banate hain, showcasing its festive range of sweets, dry fruits, and gift assortments. The collection includes Stuffed Dates, Baklava, Khajoor Anjeer Bites, and the Premium Sweets and Gourmet collections. Outlets nationwide have been decorated for the festive season, encouraging customers to explore the assortment. The campaign highlights Haldiram’s efforts to balance traditional flavours with modern preferences while reinforcing its association with Indian festive celebrations.
Birla Opus Paints film highlights family bonds during Diwali
Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, has launched a Diwali digital film under its ‘Duniya Ko Rang Do’ philosophy. The film follows a retired couple preparing their home for Diwali after their son cancels his visit, choosing to celebrate together nonetheless. The story underscores themes of togetherness and emotional connection over ritualistic celebration. The campaign positions Birla Opus Paints as a brand that links home transformation with shared moments and festive warmth.
Beardo film with Bobby Deol redefines modern masculinity
Beardo has released a new brand film featuring actor Bobby Deol, challenging conventional ideas of masculinity. The campaign encourages men to embrace authenticity and self-expression, positioning Deol as the face of Beardo’s message of being ‘unfiltered, untamed and unstoppable’. The film explores the conflicting expectations faced by men and aims to open conversations around self-identity and emotional strength. Siddharth Vaya, CBO of Beardo, said Deol’s persona aligns with the brand’s ethos of real, confident masculinity. The film is available on YouTube.
McDonald’s India responds to feedback with ‘Big Yummy Burgers’
McDonald’s India (West & South) has launched its campaign ‘You Said It. We Made It.’ for its new Big Yummy Burgers. Conceptualised by DDB Mudra, the campaign turns customer feedback into creative storytelling. Two commercials feature corporate chef Swarup Solgaonkar responding directly to real consumer comments. The campaign includes large 3D installations in Mumbai and Bangalore and social activations around “comment burgers.” McDonald’s also ran a pre-launch promotion featuring empty burger boxes with printed feedback and pre-order invites. The Big Yummy Burgers feature double patties and chipotle sauce inspired by consumer insights.
Haldiram’s unveils Diwali campaign celebrating festive traditions
Haldiram’s has launched its Diwali campaign, Aap Diwali manate hai, Hum Diwali banate hain, showcasing its festive range of sweets, dry fruits, and gift assortments. The collection includes Stuffed Dates, Baklava, Khajoor Anjeer Bites, and the Premium Sweets and Gourmet collections. Outlets nationwide have been decorated for the festive season, encouraging customers to explore the assortment. The campaign highlights Haldiram’s efforts to balance traditional flavours with modern preferences while reinforcing its association with Indian festive celebrations.
Birla Opus Paints film highlights family bonds during Diwali
Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, has launched a Diwali digital film under its ‘Duniya Ko Rang Do’ philosophy. The film follows a retired couple preparing their home for Diwali after their son cancels his visit, choosing to celebrate together nonetheless. The story underscores themes of togetherness and emotional connection over ritualistic celebration. The campaign positions Birla Opus Paints as a brand that links home transformation with shared moments and festive warmth.
Zouk’s Diwali campaign turns daily humour into gifting idea
Zouk has launched a new Diwali campaign highlighting the familiar scenario of men becoming “walking storage units” for items their partners or family members hand over. The film follows a man who resolves the issue by gifting Zouk bags to his wife and sister, positioning the brand’s products as practical festive gifts. The campaign also introduces The Big Bag Festival, featuring curated gift boxes and collaborations with Palmonas, Bombay Sweet Shop and Renee Cosmetics. Zouk aims to reinforce its positioning as a cruelty-free, Indian lifestyle brand offering functional and stylish accessories.
Papa Johns opens in Bengaluru with Danish Sait campaign
Papa Johns has officially opened its first outlet in Bengaluru, marking the culmination of the #BoycottMediocrePizza movement initiated by Danish Sait. The launch film shows Sait revisiting his earlier criticism before approving the brand’s new offerings. The event featured live pizza counters, ingredient showcases, and interactive activities with food creators and consumers. Papa Johns highlighted its use of 72-hour proofed dough, real mozzarella and fresh vegetables. The brand aims to strengthen its India presence, positioning itself on freshness and quality as it expands operations in key metro markets.
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