Campaign roundup: Week of 02 Dec

Ofis Square launches campaign with Shraddha Kapoor 

Ofis Square, a coworking and managed workspace provider in India, has launched a new advertisement campaign featuring its brand ambassador, Shraddha Kapoor. Titled 'Sirf kaam nahin, yahan sapne pure hote hain' (Not just work, dreams are fulfilled here), it highlights the company's mission to create inspiring work environments that empower individuals and businesses to achieve their aspirations.  

The campaign underscores Ofis Square’s philosophy of going beyond providing office spaces by nurturing a community-driven ecosystem. Equipped with cutting-edge infrastructure, collaborative spaces, and community-focused amenities, Ofis Square aims to set benchmarks in coworking solutions. Kapoor’s association with the brand reinforces its commitment to empowering modern professionals, from start-ups to large enterprises, while redefining the workspace experience across India’s major cities.

Soha Ali Khan and Bhumi Pednekar Drive Panasonic’s Green Initiative

Panasonic Life Solutions India (PLSIND) has launched the ‘Small Actions, Big Impact’ campaign, under its broader Panasonic Green Impact initiative, to promote collective action for a greener planet. Featuring actors like Soha Ali Khan, Bhumi Pednekar, Sanjana Sanghi, and Sharvari Wagh,

it reflects the company’s sustainability goals, including achieving net-zero emissions by 2030 and cutting over 300 million tons of CO2 emissions by 2050. This effort emphasises sustainable practices across the product lifecycle, aligning with the values of younger, eco-conscious generations.

PLSIND has supported green campaigns like #PanasonicForTheWorld and #DiwaliWaliSafai, which focus on ESG awareness and safe e-waste disposal. The Harit Umang initiative, aligned with the Ministry of Electronics and Information Technology, educates communities on green practices while conserving biodiversity and energy. By integrating renewable energy into its operations and engaging influencers, Panasonic aims to make sustainability aspirational and achievable for all.

Suntek Energy unveils Truzon Solar with Mahesh Babu

Suntek Energy Systems has launched Truzon Solar offering renewable energy adoption through affordable, and sustainable solar solutions, envisioning a greener future while promoting global expansion. Collaborating with actor Mahesh Babu as its ambassador, Truzon Solar’s new campaign highlights the environmental and economic benefits of solar energy, aiming to inspire a nationwide shift towards renewable energy.

The campaign, spearheaded by a television commercial directed by Anil Ravipudi, emphasises the brand’s transformative potential for consumers. Featuring Babu, it underscores solar energy’s ability to provide both sustainability and affordability. The collaboration positions Truzon Solar as a leader in clean energy, aligning with India’s goal of mainstreaming solar energy solutions.

Anil Kapoor stars in Viva ACP’s versatile cladding campaign

Viva ACP, an aluminium composite panel manufacturer, has launched a new ad campaign featuring Bollywood star Anil Kapoor. Showcased across digital platforms and traditional media, the ad sees Kapoor portraying three characters, highlighting Viva ACP’s versatile offerings for all consumer segments. From premium solutions to accessible cladding options, the brand emphasises safety, durability, and style with over 500 shades and advanced technology like four-colour coating.

With 25 years of industry trust, Viva ACP has expanded its reach across architecture, interiors, and transportation. The campaign strengthens its position as a leader in the cladding market, offering solutions that blend functionality with aesthetics.

Hyatt India redefines luxury dining with new F&B campaign

Hyatt India has launched a fresh Food and Beverage (F&B) campaign. Centred on its restaurants, including La Piazza and The Flying Elephant, it reinforces its reputation as a leader in India’s luxury dining space.

The campaign, conceptualised by Animal and directed by Achowe, features a film that encapsulates Hyatt’s focus on detail and guest satisfaction. Anchored by the message ‘Made with Love, Cherished Forever’, it portrays Hyatt’s gastronomic offerings as memorable and deeply personal experiences. With innovative storytelling, Hyatt aims to elevate its F&B credentials while challenging traditional notions of luxury dining.

Allen partners with MS Dhoni to inspire Indian students

Allen Career Institute has joined forces with cricket legend MS Dhoni to inspire students to achieve their dreams through expert guidance and resilience. Known for his journey from Ranchi to international cricket success, he symbolises the institute’s commitment to helping students overcome challenges and reach new heights. With Allen Online, the institute extends its world-class resources to remote parts of India, ensuring access to quality education for all.

The partnership is highlighted in a campaign film set at a small-town tea stall, where Dhoni motivates students preparing for JEE and NEET exams. By featuring Dhoni, Allen underscores its mission of democratising education, with impressive results in 2024, including AIR 69 in IIT and placements in top government medical colleges. This collaboration reinforces ALLEN’s leadership in test preparation and its dedication to empowering students nationwide.

Indian Bank launches ‘Khabar Nahi, Khabardar Bano’ campaign to tackle cyber fraud

 

Indian Bank has launched the digital campaign 'Khabar Nahi, Khabardar Bano'(don't be the news, be aware)vto raise awareness of cyber fraud and offer preventive tips. Created by Goldmine Advertising, the campaign uses relatable scenarios to address the stigma often associated with falling victim to scams.  

 

As digital transactions increase, cybercrime is on the rise. The campaign highlights common frauds and provides practical advice to help customers stay safe. Through humour and authenticity, the films aim to raise vigilance while reducing the fear of judgment that stops people from discussing online scams.

 

Tata Tea Chakra Gold partners with Pushpa 2: the rule for ‘Ghanam Life’ campaign

  

Tata Tea Chakra Gold has teamed up with Pushpa 2: The Rule as its beverage partner. The collaboration of South Indian culture with the theme "Ghanam Cinema tho Ghanam Chai" (Grand tea with grand cinema). Special edition packs inspired by the film feature QR codes unlocking contests and giveaways tied to Pushpa 2 themes. Additionally, the brand has launched Fanizm, a fan engagement platform, and a digital activation called #PoseWithPushpa, allowing fans to create personalised movie-style posters.

 

This partnership highlights the shared values of strength and authenticity between Tata Tea Chakra Gold and Pushpa 2. Puneet Das from Tata products emphasised the brand’s commitment to South Indian culture, creating an immersive experience for fans. Wavemaker India, responsible for orchestrating the partnership, teased an exciting campaign featuring digital activations, retail promotions, and teasers leading up to the film's release.

 

 

Kuku FM partners with Dulquer Salmaan to redefine storytelling

 

Kuku FM has partnered with actor Dulquer Salmaan to enhance its storytelling platform, aiming to entertain, educate, and inspire listeners across Bharat. Dulquer’s wide appeal among younger audiences and families, make him a fit for Kuku FM’s vision of reinventing storytelling in the digital age. His influence extends beyond cinema into the digital space, aligning with Kuku FM’s goal to expand its reach.

 

Kuku FM has seen growth in its Southern user base, with over 1 million monthly active subscribers from these regions, contributing 35% of the platform's total engagement. The demand for Southern language content has surged, leading to a 5x increase in new subscriber additions over the past year.