Campaign India Team
Jul 22, 2022

Ferns N Petals makes a thread of promise

Watch the film conceptualised by Media.Monks here

Ferns N Petals (FNP) has rolled out a campaign ahead of Rakshabandhan, featuring actor Adah Sharma to highlight its FNP Sneh Rakhi range. Conceptualised by Media.Monks, the film showcases how personalised gifting can make any occasion even more special. 
 
The film captures an unspoken treaty of protection, between Sharma, who is seen playing the role of a woman who works late nights and an autorickshaw driver who ensures that she reaches home safely every night. While talking about him to her co-worker, she gifts him a FNP Sneh Rakhi, to let him know that he is no less than a caring brother in her life. The emotional auto driver thanks her for doing that. 
 
Sai Thota, head of digital marketing, FNP, said, “India’s first Rakhi brand Sneh by FNP is a worthwhile effort to touch upon the beautiful occasion of Rakshabandhan, which celebrates every sibling duo. In our latest campaign the talented Adah Sharma plays her part with elan. The kaarigars of FNP have designed a beautiful box of Sneh for every generation of siblings, who wish to celebrate this festival differently this year. The primary purpose of this year’s campaign is to communicate that anyone who protects us (raksha) is like our siblings. We also wanted to emphasise on the experience of sending a rakhi to the brother – rakhi wrapped in sister’s love, rakhi encased in our Sneh boxes and not just random items delivered in a brown box. We are also launching it in countries like the USA, Canada and UAE targeting the overseas Indian community.”
 
Azaz Haque, chief content officer, Media.Monks India, said, “FnP will always stand for making
gifting special, especially when you are celebrating special relationships. Rakhi celebrates a
special bond between a sister and a brother, a special bond of care and protection. The film
narrates this relationship which can develop between anyone, even if it’s not a relationship by blood. It conveys the message that special occasions, special relationships deserves a special
gift. Which is FNP.”
 
The campaign is being rolled out across digital, TV and cinema. 
 
Source:
Campaign India

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