Boost, from the HUL stable, has rolled out a campaign to make consumers aware of its new pack available at Rs five. Conceptualised by Wunderman Thompson, the film features cricketer Jasprit Bumrah.
The film begins with a girl walking inside a cricket stadium, wearing a jersey that says Bumrah. Seeing this, Bumrah, who's actually behind her, taunts her, saying that she is no Bumrah just because she wears a jersey with the name. He then puts a five rupees coin on the ground and tells her that she's the next Bumrah, if she hits the coin off its spot. She hits it after a couple of tries, and the coin flies into the air and turns into a mini Boost packet, indicating that the product is now available at five rupees.
Towards the end, Bumrah and the girl are seen drinking Boost together, with the brand's signature line, 'Boost is the secret of our energy.'
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