Brands turn BFFs on Friendship Day

McDonald’s India and Coca-Cola celebrate iconic duohood 

McDonald’s India (West and South) and Coca-Cola India have launched a collaborative Friendship Day campaign titled ‘The Coke to My McD’, spotlighting their long-standing partnership as the ultimate friendship symbol. From twinning their social media profile pictures to interactive fan activities like a nostalgic treasure hunt and giveaways of branded friendship bands at select stores, the campaign taps into shared memories and playful engagement. Customers can also enjoy special McSavers combos, making the celebration a nostalgic nod to friendships built over fries and fizz.

House of Mcdowell’s Soda takes Yaari Jam sky-high and into Kolkata 

House of McDowell’s Soda brought its flagship IP Yaari Jam to new heights—literally—with India’s first-ever in-flight jam session at 36,000 feet featuring KING, Karma, and comedians Ravi Gupta and Gurleen Pannu. Produced by TribeVibe Entertainment, the branded live IP now arrives in Kolkata with a power-packed lineup including KING, Sanam, Fossils, and Bharg Kale, promising a musical celebration of friendship. The initiative, which reached 50,000 people across five cities last year, underscores the brand’s commitment to authentic yaari through high-energy, music-led experiences. The Kolkata leg continues the momentum, reinforcing Yaari Jam as one of India’s most impactful branded concert properties this Friendship Day.

Parle-G celebrates mothers as true friends 

Parle-G’s latest Friendship Day campaign, conceptualised by Thought Blurb Communications, redefines the idea of ‘bestie’ by spotlighting the enduring bond between mothers and daughters. Titled ‘Jo Auron Ki Khushi Mein Paye Apni Khushi, Parle-G, G Maane Genius’, the film follows a young girl choosing her best friend, only to realise it has always been her mother—a silent supporter, cheerleader and confidante. The narrative reflects a generational shift in parenting, portraying modern mothers as emotionally attuned and actively present in their children's lives. Through this campaign, Parle-G continues its tradition of celebrating emotional intelligence and selfless love, reinforcing its brand ethos of recognising quiet companionship that often goes unacknowledged in everyday life.

Bingo! highlights 'Forgotten friends' in quirky Friendship Day campaign

Bingo!, in collaboration with Tonic Worldwide, has launched its Friendship Day campaign titled ‘From BFF to FF – Forgotten Friend’, which humorously addresses the often-overlooked friendships that fade when a best friend enters a relationship. The campaign uses digital films, social media activations, and influencer collaborations to spotlight relatable situations where old friends are replaced by new romantic partners. With its signature witty tone, Bingo! urges sidelined friends to share their stories through the #FF movement and reclaim their place. The campaign positions Bingo! as a snack brand that sticks by through every emotional phase—from late-night rants to being forgotten—offering a satirical yet heartfelt take on evolving friendship dynamics.

 

 

 

 

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