Little Yadav
Apr 16, 2025

Clicks, consent, and conscience: Marketing to the young consumers online

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

As social media becomes deeply woven into the fabric of young lives, Netflix's drama series 'Adolescence' serves as a wake-up call, reminding why policy, platform design, and marketing ethics must evolve in sync. Image credit: Netflix

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

20 hours ago

Media fragmentation: The unfair opportunity ...

What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.

21 hours ago

Media’s year of reset and recalibration

In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and measured.

21 hours ago

Shark Tank India returns to television, chasing ...

Season five’s TV comeback underscores that reaching its next growth phase will depend on advertisers evolving with audiences, not slicing them into narrow demographics.

22 hours ago

Madison Turnt executes end-to-end experiential ...

The agency delivered a fully integrated experiential and broadcast-ready execution for the IPL Auction 2026 in Abu Dhabi.