Little Yadav
Apr 16, 2025

Clicks, consent, and conscience: Marketing to the young consumers online

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

As social media becomes deeply woven into the fabric of young lives, Netflix's drama series 'Adolescence' serves as a wake-up call, reminding why policy, platform design, and marketing ethics must evolve in sync. Image credit: Netflix

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