Hansa Research has rolled out findings of women cricketers' brand value.
According to the findings, Smriti Mandhana and Mithali Raj are the most likeable and popular female sports personalities in the nation.
The report profiled 550 celebrities and personalities from various fields, with 5100 respondents from 36 cities across India.
The final brand endorsement scores were determined on metrics such as likeability, social media influence, perception, marketing potential, and recognition.
The duo has surpassed young male cricketers such as Ishan Kishan, Rishabh Pant and Prithvi Shaw.
Over the last couple of years, Mandhana has endorsed several brands such as Nike, Guvi, Hero Motocorp, Hyundai, Boost, Spektacom, and Manyavar.
Praveen Nijhara, CEO, Hansa Research, said, “Our study, Brand Endorser, offers a comprehensive evaluation of the value an endorser brings to a brand. It enables marketers to make informed decisions and enhance the overall return on investment (ROI) in celebrity engagement."
He added, “As the Indian women's team secured the 2023 ICC U19 T20 World Cup trophy and the Women's Premier League (WPL) continues to garner attention, women cricketers are poised to expand their brand value and endorsement portfolios. With the WPL, a fresh wave of talent is expected to rise to prominence, potentially becoming household names. This is a defining moment for Indian women's cricket, empowering women through sports and inspiring them to greatness. A great time for brands to tap in on their popularity and associate with a good brand endorser.”