Brand ambassador round-up: Week of 29 January

Ranveer Singh invests in Boat, becomes brand ambassador

SG Mart has announced the appointment of actor Akshay Kumar as brand ambassador. With this appointment, the brand aims to expand its presence across the nation. Kumar will endorse the brand across all media channels, including print, electronic media, outdoor advertising, and in-store promotional material. 

YCOM ropes in Vijay Varma

YCOM has announced the appointment of Vijay Varma as brand ambassador and rolled out a campaign featuring the actor. In the campaign, which is titled #ApniSuno, (listen to yourself), Varma showcases the brand's range of smart gadgets and mobile accessories.