Emerging markets "in love" with social media: Forrester Research
Forrester's new study shows that some of the world's keenest social media users are in China and India
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Ogilvy & Mather wins global Philips business
In India, the account was handled by DDB Mudra
Five networks make Campaign's Agency of the Year shortlist
Campaign Asia-Pacific has released the shortlist for its Agency of the Year awards, with five advertising and six media agency networks making the cut.
Microsoft, AOL, and Yahoo form alliance as the display market shifts again
The deal allows each of the partners to sell each other's unsold display advertising inventory to their own customers and will kick in from next year
Omnicom's John Wren reflects on the network, the industry, and Asia
In a wide-ranging live interview with Campaign Asia-Pacific’s Atifa Silk, global CEO of the Omnicom Group John Wren offers his thoughts on the network’s outlook, its position in the ongoing battle for creative talent, and the importance of Asia in a faltering world economy
Spikes Asia 2011: The keys to creative success in Korea: Cheil's Alex Kwon
Kwon's presentation on Day 1 of Spikes, entitled 'Korea, All the Way: How to survive in the advertising world in Korea', offered a key case study of Cheil's virtual store campaign for retailer Tesco Homeplus
Spikes Asia 2011: Now available on an iPad near you
The iPhone and iPad apps are free to download anywhere in the world