Microsoft, AOL, and Yahoo form alliance as the display market shifts again
The deal allows each of the partners to sell each other's unsold display advertising inventory to their own customers and will kick in from next year
by Paul Howell
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ All the latest local and global industry news
✓ The most inspirational and innovative campaigns
✓ Interviews and opinion from leading industry figures