Ads still cast more men than women despite diversity push
A large-scale face-recognition study in the UK finds 60% of people in video ads last year were male
A large-scale face-recognition study in the UK finds 60% of people in video ads last year were male
Holding group says it remains on track for 3-5% growth over 2023
S4 Capital pays out lower bonuses after top execs fall short on integration, profit and diversity
French group’s first quarter noticeably behind Publicis and Omnicom
Ad chief Linda Yaccarino attempts to clean up after public tirade
All regions performing well as parent company praises ad group’s direction
Content practice continues to experience weakness
Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues
Coca-Cola win helped deliver organic revenue growth of 8.9% in the first six months
Also appoints chief operating officer
England’s Lionesses grab the spotlight after historic Euro 2022 win
Sir Martin Sorrell’s marketing group slices over £30m off EBITDA forecast and plans cost reductions
The American coffee giant follows McDonald’s in exit following business suspension
Parent company Meta under pressure from Apple and TikTok.
Account, worth $600 million, will transfer from Mindshare in Q1 2022
To be held between 20-24 June
Q1 revenues dropped 0.8% on an organic basis
Writing skills are "deplorable" and the best work in the last 18 months came from the in-house team at Oatly, according to the 'H' in BBH
French duo have been inserted into famous films and TV from The Joker to Squid Game to promote new Work Your World initiative
Search giant eyes opportunity of 'Made by Google' wearables.
Former WPP chief seeks to justify retaining his shares in ad giant.
Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.
Investors reassured by steady results following Publicis shock.
Social network to keep adding to international sales teams.
Global brand ambassador chills out in stretch denim in new ads.
Uncertainty is in the air.
If proven 'fake' Facebook will take it down, says EMEA chief
Y&R CEO David Sable is named non-executive chairman of VMLY&R.
'Ad breaks' has also been launched across few markets
Earlier this year Sky Sports Cricket carried ads from Indian brands aimed at British Asian viewers of Indian Premier League
Chip giant consolidates media activity with ‘Team Intel’, a bespoke offering uniting talent from Carat, Merkle and Amnet.
Coca-Cola, a top 10 mainstay since BrandZ 2006, exits; Apple drops 8 pc in value
The earlier forecast was 4.6%
Sir Martin Sorrell insisted his brand-led agency model can lead to "better, not blander" creative, when unveiling WPP's first global campaign for the automotive giant Ford yesterday.
The Huffington Post has around 25 million monthly users
WPP last year registered the largest revenue for a global publicly listed marketing services company, pushing Omnicom out of the top spot.
He said growth is "coming through stronger", with October's performance up eight per cent on last year
Company says mobile revenues will top $1bn
WPP's chief Sir Martin Sorrell talks about the logic of partnering with an IT company, his desire for "horizontality" and his mixed feelings about Google, Facebook and Twitter
Aegis has reported third quarter revenue growth of 10% and continued its track record of outperforming larger groups on organic growth.
Publicis Groupe has denied a report that it had been working with a group of banks on a $6bn ($3.8bn) bid for Interpublic (IPG), which would put it ahead of Omnicom as the world's second-largest advertising group.
International revenues rose 1.6 per cent to $764.8m, but overall revenues fell 1.4 per cent to $1.72bn
Publicis Groupe has reported a 19.6% rise in first-half pre-tax profits to €384m (£300m), despite the loss of the General Motors (GM) media contract and a slowdown in organic growth
Omnicom, the world's second-largest advertising group, has reported a 2.2% rise in second-quarter net income to $282.7m (£180.6m), although its revenue growth was the slowest since Q4 2009.
After two decades as an independent media specialist Aegis is set to become part of the world's fifth largest advertising group. What is Dentsu and what does the deal mean for Aegis and the industry?
WPP chief executive Sir Martin Sorrell has accepted an invitation from the International Olympic Committee to be a torchbearer for the Olympic Flame in the London Borough of Redbridge.
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year, previously won by the likes of Unilever and adidas.
Sir Martin Sorrell and Mark Read from WPP Group, parent to Grey, Ogilvy & Mather and MediaCom, explained to analysts last week how it has invested in technology and digital innovations to help drive future growth. WPP chief executive Sir Martin Sorrell (pictured) and strategy director Mark Read revealed that more than 40 WPP clients, including global powerhouses Ford and Dell, have licensed 'live dashboards' from the group.
Google's $750m acquisition of mobile advertising company AdMob should be given a "rigorous" going over by regulators, WPP boss Sir Martin Sorrell has said.
Facebook is replacing its advertising terms and conditions with a new 'statement of rights and responsibilities' that will be drawn up with extensive, democratic input from its users. After another backlash from users in recent weeks over how it uses their data, the world's biggest social networking site has decided to offer them what it claims is an "unprecedented role" in how Facebook is governed.
The off-licence group behind Threshers is partnering a new Facebook application, which allows people to buy their friends real rather than virtual drinks to be picked up in-store. The application is called GetThemIn and is owned by an Edinburgh-based company called Freak Marketing. GetThemIn has entered into an exclusive off-trade partnership with First Quench covering around 1,500 stores across its Threshers, The Local, Wine Rack, and Haddows in Scotland brands. It is also in talks with potential on-trade partners.
Last year some global agency groups found the going tougher than expected, but others came through and are still on their planned courses