WPP highlights investment in digital for future growth

Sir Martin Sorrell and Mark Read from WPP Group, parent to Grey, Ogilvy & Mather and MediaCom, explained to analysts last week how it has invested in technology and digital innovations to help drive future growth. WPP chief executive Sir Martin Sorrell (pictured) and strategy director Mark Read revealed that more than 40 WPP clients, including global powerhouses Ford and Dell, have licensed 'live dashboards' from the group.

by Daniel Farey-Jones