Threshers backs Facebook 'buy a real drink' app

The off-licence group behind Threshers is partnering a new Facebook application, which allows people to buy their friends real rather than virtual drinks to be picked up in-store. The application is called GetThemIn and is owned by an Edinburgh-based company called Freak Marketing. GetThemIn has entered into an exclusive off-trade partnership with First Quench covering around 1,500 stores across its Threshers, The Local, Wine Rack, and Haddows in Scotland brands. It is also in talks with potential on-trade partners.

by Daniel Farey-Jones