Skill-based online gaming start-up Zupee has announced the appointment of Gaurav Mehta as chief marketing officer.
He moves from GirnarSoft where he was chief marketing officer.
Dilsher Singh Malhi, founder and CEO, Zupee, said, “We are pleased to have Gaurav head the marketing division at Zupee. As a user-centric, rapidly growing player in a technology-led innovation field, we needed someone who understands marketing well to further enhance Zupee’s positioning and reach. Given Gaurav’s extensive experience in the IT sector he brings a sound understanding of both B2B and B2C segments and an omni-channel approach to problem solving. We believe he is the right person for the job and wish him a long association and the very best of stay at Zupee”.
Mehta said, “I am excited to join Zupee as the organisation and the online gaming sector are both going through a phase of rapid growth. It feels exciting to be a part of a young, dynamic and ambitious team which is open to experimentation and learning. Being in a tech-led innovations sector where we get to be the trendsetters and pioneers is inspiring. Dilsher’s vision is fantastic and I will be working with the team to work towards the fulfilment of that vision and take the best of what Zupee has to offer to every part of the country. It’s the best time for a marketing professional to build scalable partnerships, use data driven insights to reach new audiences, and accelerate growth.”
In a career spanning 19 years, he has also worked with Yahoo, OLX and iSmart Panache, JWT and Elephant Design.
