ZenithOptimedia forecast sees India as 14th largest ad market in 2009

ZenithOptimedia has downgraded its global ad spend forecast for 2009 from -6.9% to -8.5%. However, it sees India, growing at 7.7%, overtaking Norway, Mexico and the Netherlands to become the 14th largest ad market this year. China is expected to overtake the UK and become the fourth largest ad market this year.

by Campaign India Team