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Zee TV put in an inspired performance to end the week with 309 GRPs (TAM, HSM, CS 4+), just 12 GRPs behind Colors at 321 GRPs in week five.STAR Plus slipped to 247 GRPs.Sony delivered 170 GRPs, NDTV Imagine 90 GRPs and SAB TV 84 GRPs. Track GECs' performance in 2010:
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IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Gaming company Nazara Technologies has launched a refreshed new brand identity.
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.