• Bingo gets Colors all time high GRPs
  • Text Resize

Bingo gets Colors all time high GRPs

Campaign India Team, 28 January, 2010

Mumbai

Riding on the back of 'Idea National Bingo Night', which delivered 5.1 TVRs, Viacom18's GEC Colors clocked up an impressive 365 GRPs in week 4 (TAM, HSM, CS 4+). This is the highest the channel has achieved in a week since launch.
 
STAR Plus (293 GRPs), Zee TV (264 GRPs) and Sony (156 GRPs) stayed steady.
 
Both NDTV Imagine (109 GRPs) and SAB TV (92 GRPs) delivered improved performances.
 

Track GECs' performance in 2010:

Week 3 Week 2 Week 1

 

COMMENTS

ticket

plz give me ticket................

by sanjay singh on 01 February, 2010

ticket

plz give me ticket................

by ashish kumar on 28 January, 2010

Post new comment

The content of this field is kept private and will not be shown publicly.

Related Articles

DLF, Vodafone win IPL

Mediaedge:cia’s annual study ‘Food for Thought’, aims to predict viewership patterns for the third seaso...

India has four shortlists at Festival of Media 2010

CORRIGENDUM:  Campaign India had erroneously reported that India has fo...

GEC Stakes: Zee, Imagine surprise

In a topsy-turvy week, Zee TV jumped into the reckoning with 301 GRPs for Week 10 while Imagine (172 GRPs) overtook Sony (...

Breaking news: MediaCom hires Avinash Pillai as national buying head

MediaCom has roped in Avinash Pillai as national buying head. Pillai will be based out of Mumbai, but will oversee the buy...

Sajan Raj Kurup to judge Outdoor category at Cannes

Sajan Raj Kurup, chairman and chief creative officer, Creativeland Asia will be judging the outdoor category at the 57th C...