Zee Khana Khazana, the food channel from Zee Entertainment Enterprises Limited (ZEEL), went on air on December 8, 2010. The 24-hour food channel will offer a mix of Indian and international content: the shows include 'High on Food', 'Chef’s special', 'A Touch of Turmeric', and 'Khana Khazana', 'The Hairy Bikers Cook Book', 'Chefs – Put Your Money Where Your Mouth Is', 'Saturday Kitchen series', 'Gino D’acampo – An Italian in Mexico' and 'James Martin Favourite Feasts'.
Speaking on the launch of the new channel, Punit Goenka, managing director and chief executive officer, ZEEL, said, “We are here today, because we have always pre-empted our viewers changing needs and catered accordingly. Zee Entertainment was the first to launch India’s first GEC Zee TV, followed by Zee Cinema and many more channels that have defined genres. Today with Zee Khana Khazana, India’s first Food Channel, we are back with yet another first in the Indian Television space.”
“Niche is the way forward in the television space and we have India’s largest repertoire of niche channels. A 24-hour Food Channel is the perfect addition to our niche bouquet of Zee Café , Zee Studio , ETC , ZING and Zee Trendz. Our Niche offering will continue to expand & offer our viewers new channels,” he added.
Commenting on the launch of ZEE Khana Khazana, RC Venkateish, chief executive officer, Dish TV, said, “In the tradition of a true pioneer, we are delighted to launch India’s first 24 Hour Food Channel, ZEE Khana Khazana on Asia’s largest DTH platform with over 9 million subscribers. ZEE Khana Khazana is the new destination for today’s food lover. This channel will satisfy the craving for more information, rich experiences, tantalizing ideas, and a total immersion into the world of cooking and eating through a lineup of inspiring, entertaining and informational shows. At Dish TV we always endeavor to bring the best and largest content in different genres."