YouTube signs official sponsors for its Live IPL broadcast

Google has announced the line-up of sponsors for DLF IPL 2010 matches on YouTube, the first major sporting event to be live streamed on YouTube.Leading the line-up, the premium sponsors are Royal Challengers IPL team, HSBC India and HP India.Other top brands taking sponsorship slots include Airtel, Coca Cola and Samsung.Sponsors’ ads will appear throughout the 60-match tournament, across several ad formats, including pre-roll and mid-roll ads, YouTube homepage ads and banner ads next to the Live player and on video watch pages.

by Campaign India Team