Yatra.com has named Rediffusion Y&R and Motivator for their creative and media AoR, respectively. Commenting on the development, Nikhil Rungta, head-marketing, Yatra.com, said, “The online travel category has come a long way in the last three years. More consumers are planning their travel and booking online than ever. Yatra.com wants to be the thought leader through its marketing and communication to help expand the market. Both Rediffusion and Motivator came up with very good strategic insights that will help us take brand Yatra.com to the next level”.
Rediffusion Y&R and Motivator have been appointed after a two month long intensive multi-agency selection process. Yatra.com’s marketing team spearheaded by Nikhil Rungta will be working closely with both the agencies.