Yatra mandates Rediffusion, Motivator as agency of record

Yatra.com has named Rediffusion Y&R and Motivator for their creative and media AoR, respectively. Commenting on the development, Nikhil Rungta, head-marketing, Yatra.com, said, “The online travel category has come a long way in the last three years. More consumers are planning their travel and booking online than ever. Yatra.com wants to be the thought leader through its marketing and communication to help expand the market. Both Rediffusion and Motivator came up with very good strategic insights that will help us take brand Yatra.com to the next level”.