Campaign India Team
Sep 12, 2022

Yamaha Pro Audio assigns its creative duties to Connect Digital

Account won post a multi-agency pitch

Yamaha Pro Audio assigns its creative duties to Connect Digital
Yamaha Pro Audio has announced the appointment of Connect Digital for its social networking services (SNS) creative duties. 
The agency will be responsible for designing concepts and creative collateral for all social media channels of the brand. 
Furthermore, Connect Digital will amplify the brand’s presence by shaping the its communication journey with an aim to grow in the digital ecosystem. 
The account was won post a multi-agency pitch and will be handled by Connect Digital’s Gurugram office. 
Harisha GN, business head - marketing and sales, Yamaha Pro Audio, said, “We are happy to associate with the young and dynamic team at Connect Digital. We truly believe this collaboration will help us strengthen our digital presence and enable us to venture into new and innovative creatives and communication.” 
Haresh Nayak, founder and CEO, Connect Network, said, “We are delighted to have Yamaha Pro Audio on board and look forward to using our expertise in creating engaging content to help the brand scale up in their social media presence.” 
Charu Rawat, associate vice president, Connect Digital, added, “We’re ecstatic to associate with Yamaha Pro Audio as their SNS creative partners. The brand has a legacy of 50-plus years built on its unmatched sound quality and we are determined to strengthen YPA’s presence further with value-driven engagement through our effective communication and disruptive creatives. The agency will focus on innovative design skills for the brand to establish a strong line of connection with the audience, all aimed at enhancing the recall value of the brand.”
Campaign India

Related Articles

Just Published

14 hours ago

Union budget 2024: Ad industry experts share their ...

SOUNDING BOARD: With the Union budget 2024 approaching, Campaign speaks to industry experts about their hopes for increased government support to drive growth and innovation in the advertising and marketing sector.

17 hours ago

Ranbir Kapoor strikes up a bromance with Oppo AI

The Famous Innovations' four-part series shows Oppo AI as actor Ranbir Kapoor's ultimate vacation companion, featuring AI Eraser 2.0 and more.

17 hours ago

‘We want to build some FOMO’: Wimbledon’s CMO on ...

Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.

19 hours ago

Staying a step ahead in the constant battle between ...

In the high-stakes game of PR, companies need to continuously take a critical decision—buy fleeting fame with paid placements, or invest in building trust for earned media gold.