Yahoo launches global media review

Yahoo has launched a global review of its traditional and digital media account currently split between WPP Group's Mindshare and Neo@Ogilvy.It is said that both incumbent agencies have been invited to defend their agency-of-record status but no contenders have yet been confirmed.In Asia, the online giant works with Dentsu, Grey, G2, Isobar, Mindshare, OMD and PHD. According to Media's Top 1000 brands report, the media account is worth US$14 million in ad spend.

by Campaign India Team