Campaign India Team
Feb 23, 2009

XM-Asia/RMG rolls out regional digital campaign for HP

XM-Asia/RMG Singapore, an RMG Connect company and part of the WPP group, has developed a new digitally-led, through-the-line regional campaign for HP. Spanning 14 markets across Asia-Pacific, the work celebrates the new series of TouchSmart Desktop PCs. The campaign was created to launch the HP TouchSmart as well as to demonstrate the tactile nature of interacting with the information, be it music, photos or data files, that a consumer accumulates on their PC.

XM-Asia/RMG rolls out regional digital campaign for HP

XM-Asia/RMG Singapore, an RMG Connect company and part of the WPP group, has developed a new digitally-led, through-the-line regional campaign for HP. Spanning 14 markets across Asia-Pacific, the work celebrates the new series of TouchSmart Desktop PCs.

The campaign was created to launch the HP TouchSmart as well as to demonstrate the tactile nature of interacting with the information, be it music, photos or data files, that a consumer accumulates on their PC.
Based on the insight that 'in the course of our daily lives, we have lost touch with the feelings that have made us feel most alive", the site, www.hp.com/apac/wakeupyourfeelings, claims to "focus on awakening human emotions that have lapsed into disuse over the years." 

Using the core idea of "Feelings" to drive the site experience, users are invited to re-connect with their latent emotions via an extensive array of symbolic characters and touch-enabled actions. 

Paul Soon, managing director, XM-Asia/RMG said, "Primal human emotion is the most powerful trigger. We hope the digital experience will evoke the thought that technology can be liberating. And with HP TouchSmart Desktop PCs, you can feel and experience what you create."

Source:
Campaign India