Marketing Opinion
Chandan Bagwe
Apr 23, 2025

Beyond the follower count: When influence meets due diligence

The influencer economy is growing up—fast. For brand marketers, it's no longer about viral reach but strategic fit, risk control, and real consumer resonance, says C Com Digital founder.

Influencer-actor Kusha Kapila’s brand Underneat leverages her authenticity, community trust, and narrative control—turning her voice on body image into a consumer-driven business success.

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