Advertising Media Marketing In-Depth
Vinita Bhatia
Apr 23, 2025

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

INSIDE THE AD: IPL ad clutter is real—this Google campaign dodges it with snackable trivia, UI smarts, and a behavioural nudge, not nostalgia.

By avoiding the celeb-campaign trap, Bare Bones Collective smartly tied cricketers to curiosity in 'Googlies with Google', making them part of the idea; not just IPL-season props.

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