Advertising Media Marketing In-Depth
Vinita Bhatia
Apr 23, 2025

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

INSIDE THE AD: IPL ad clutter is real—this Google campaign dodges it with snackable trivia, UI smarts, and a behavioural nudge, not nostalgia.

By avoiding the celeb-campaign trap, Bare Bones Collective smartly tied cricketers to curiosity in 'Googlies with Google', making them part of the idea; not just IPL-season props.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

4 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

5 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

6 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

9 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Birla Opus Calista showcases stain resistance in new campaign

10 Birla Opus Calista showcases stain resistance in new campaign

Related Articles

Bats, reels, and buys: The new IPL media mix
Advertising
Apr 17, 2025
Vinita Bhatia

Bats, reels, and buys: The new IPL media mix

Match over, ads on: How YouTube gets IPL fans to keep scrolling
Advertising
Apr 15, 2025
Vinita Bhatia

Match over, ads on: How YouTube gets IPL fans to ...

65% IPL enthusiasts recall campaigns backed by influencers: Study
Marketing
Apr 02, 2025
Campaign India Team

65% IPL enthusiasts recall campaigns backed by ...

Transforming IPL brand engagement through gamification and rewards
Advertising
Mar 12, 2025
Vikas Shah

Transforming IPL brand engagement through gamificati...

Just Published

Dyson launches review of $500m media account
Media
20 hours ago
Shauna Lewis

Dyson launches review of $500m media account

IPG Mediabrands is the incumbent on the account.

Approach Gen Z by mindset, not age
Media
20 hours ago
Anisha Iyer

Approach Gen Z by mindset, not age

Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.

IPG Q3 earnings show decrease in revenue, but increase in profit ahead of Omnicom acquisition
Advertising
22 hours ago
Emma Thumann

IPG Q3 earnings show decrease in revenue, but ...

The holdco’s cost-cutting reductions in workforce and office space led to profit.

How necessity, not hype, birthed Liqvd Asia's AI-led studio model
Advertising
23 hours ago
Vinita Bhatia

How necessity, not hype, birthed Liqvd Asia's ...

By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.