Marketing Research and Rankings
Campaign India Team
Apr 10, 2025

India 2030: Middle class majority to fuel shift to experience-led spending

Due to AI’s bias against regional languages, a huge percentage of targeting does not reach the true aspirational audiences in India, a Folk Frequency report found.

Improved literacy is changing mindsets and making consumers more financially aware, brand-conscious, and critical of marketing claims. | Image credit: Freepik.com

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