Worldwide Media has launched a new fashion title, Femina What to Wear. It is a monthly targeted at the 25+ SEC A women and is priced at Rs 30.
Currently Femina What To Wear is complimentary with Femina. It has been launched in metros including Mumbai, Delhi and Bangalore and has a circulation of 1,00,000 copies. It will be available as a standalone magazine after sometime. The magazine will be edited by Tanya Chaitanya who edits Femina.
Tarun Rai, CEO, Worldwide Media said, "Femina What to Wear is focused on fashion and where to buy fashionable clothes. It is, therefore, a fashion shopping guide. Femina also carries a fashion guide but that's only once a year while Femina What to Wear is a monthly. The size also makes it extremely convenient for our readers; put it in the handbag and go shopping."
"With Femina What to Wear, we are also giving an opportunity to new advertisers who want to focus on the key metros. The advertising rates of Femina What to Wear are lower than Femina's since the circulation is restricted to key metros," adds Rai.
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