FMCG personal care and wellness brand Wow Skin Science, has appointed Vaibhav Arora as vice president - e-commerce.
He will be responsible for building a consumer franchise through the company's D2C website and expanding its online footprint across social commerce. He will also strive to establish Wow Skin Science as a market leader across horizontal and vertical marketplaces in the personal care nutrition and wellness segments.
Arora moves from Cloudtail India, where he was lead vendor manager - grocery, health and personal care.
Manish Chowdhary, co-founder, Wow Skin Science, said, “We are excited to welcome Vaibhav Arora onboard and leverage his leadership within the Wow Skin Science family. With Vaibhav’s deep expertise and experience in e-commerce as well as his passion and enthusiasm, he will help shape how customers experience Wow across our increasingly diverse online commerce touchpoints, including our D2C platform. We look forward to Vaibhav building long term partnerships that will drive growth and profitability.”
Arora said, “Wow Skin Science breaks the clutter with its online GTM strategies and is deeply invested in delivering a superior product to the consumer. I am excited to make the organization more data-centric, build scale mechanisms, and use customer insights to shape our innovation pipeline. I look forward to bringing Wow’s customer experiences to come alive across all online commerce touchpoints.”
With a career spanning over ten years, he has also worked at Amazon, Myntra, and the Tata group, among others.