Worldwide Media picks Mudra for Lonely Planet magazine

Mudra Communications has won the mandate for Worldwide Media’s Lonely Planet magazine. Mudra already handles titles from the Worldwide Media stable, including Filmfare, Femina and What to Wear. The company will be launching Lonely Planet magazine in India in Q1 2010.

Confirming the move, Debolin Sen, brand publisher, Lonely Planet magazine India said,“Lonely Planet is such an iconic travel brand, full of practical advice and inspiration to travel. Mudra was inspired enough, to create work which helped set them apart from the rest. They demonstrated a good understanding of the brand essence and the creative interpretation was equally engaging”.

Bobby Pawar, chairman and chief creative officer, Mudra Group said, “Lonely Planet magazine is a huge brand. The trick will be to make it come alive for consumers across a number of touchpoints. Travel is such a social currency in the country today, that’s the interesting part of the challenge. It’s a coveted brand and I am thankful to Tarun and his team for giving us the opportunity to work on such an account.”