Wondrlab bags Tata AIG General Insurance's creative mandate

Account won post a multi-agency pitch

Oct 12, 2021 04:09:00 AM | Article | Campaign India Team Share - Share to Facebook

Tata AIG General Insurance has assigned its integrated creative mandate to Wondrlab. Wondrlab's Mumbai office will handle the account. 
 
The agency's mandate is to conceptualise and execute a robust brand strategy framework and innovative campaigns.
 
Parag Ved, president, consumer business, Tata AIG General Insurance, said, “We are confident about the category knowledge and the creative acumen that Wondrlab exhibits in understanding the evolving needs and preferences of our customers. We believe that Wondrlab will help us construct a strong brand strategy to create a distinct value proposition among our potential customers. Through their optimum mix of creativity and extensive understanding of how brands are perceived, we are looking forward to a long-term partnership with them to further strengthen our portfolio in the market.”
 
Rakesh Hinduja, co-founder and managing partner, content platform, Wondrlab, said, “The pandemic has made insurance even more important than ever before. This is a crucial time for the insurance category, bringing innumerable opportunities to make the space a positive, welcoming one for consumers. It’s exciting for us to be partnering  with Tata AIG. We hope to effectively connect with consumers across the journey and help create conversation around the brand and strategically achieve category penetration.”

RELATED ARTICLES

Cannes Lions 2022: 69 with Rakesh and Amit (part two)

11 months ago| article

Cannes Lions 2022: 69 with Rakesh and Amit (part two)
Cannes Lions 2022: Sixty nine with Rakesh and Amit

11 months ago| article

Cannes Lions 2022: Sixty nine with Rakesh and Amit
Wondrlab acquires Neon

11 months ago| article

Wondrlab acquires Neon