Campaign India Team
Apr 20, 2022

Wondrlab appoints Sameet Ali Soni as content lead

Moves from Wunderman Thompson

Wondrlab appoints Sameet Ali Soni as content lead
Wondrlab has announced the appointment of Sameet Ali Soni as content lead. He moves from Wunderman Thompson's Bengaluru office, where he was AVP and senior creative director.
At Wondrlab, he will report to Amit Akali, co-founder and CCO, Wondrlab and What’s Your Problem.  He will partner Rahul Mahahjan who was recently elevated as creative lead.
Akali said, “We’ve done away with the 13/14 designations that other agencies have. Our senior-most creative positions are our ‘content leads’ and ‘content directors'. Sameet is someone I’ve worked with at the beginning of his career. Even then, he was a special talent creating the iconic Bingo Mad Angles ‘board room’ film. While he brings many more skills with him now, he brings the same love for advertising. The last year (our first at Wondrlab) has been amazing with us winning some of the biggest and most exciting brands that are looking for the platform first, new-age, truly integrated work. The coming days are full of opportunities and I am sure someone senior and experienced like Sameet and Rahul will help us make the most of it.”
Soni added, “What’s Your Problem and Wondrlab have been doing some wonderful integrated work for all its brands with fresh platform-first ideas. I am really excited as I set out on a new journey and of course, working with my old boss and mentor Amit Akali.”
Campaign India

Related Articles

Just Published

16 hours ago

2023 Global Best of the Best Effie Awards: Leo ...

The wins come for Whisper's 'Changing the Education System to Keep Girls in School' and Cadbury Celebrations' 'My SRK Ad' respectively

16 hours ago

Anurag Agnihotri elevated at Ogilvy

Was managing partner - creative for West India

16 hours ago

Moves and wins roundup: Week of 11 December

Read about the latest news in the marcomm world including updates from Adfactors, Tgthr and Red Bull

16 hours ago

Fostering diversity isn't a mere obligation but an ...

At ASCI's D&I Edge, a panel outlined the blueprint for media professionals to authentically embrace diversity and inclusion