Wondrlab has announced the acquisition of Opportune, a data-driven influencer marketing platform.
With this, the platform-first martech company has added influencer marketing solutions for brands to its offerings.
According to a statement from the agency, global influencer marketing spends account for roughly 23% of the digital ad spend.
Saurabh Varma, founder and CEO, Wondrlab, said, “Opportune is aligned with our ambition of democratising the creator economy. The timing of this acquisition can’t get any better. The global influencer marketing industry is projected to grow to USD 24 billion by 2025. When you are building India’s only mar-tech network and not just an agency, a strong influencer marketing play is key.”
Kanishk Kanakia, founder, Opportune, said, "Opportune will empower brands with a comprehensive global creator network, speed up influencer discovery ten-fold and its campaign management dashboard will enhance employee productivity by 75%. The acquisition will help brands search, sort and filter influencers and create campaigns within minutes. Going forward, we will approach influencer marketing from a performance-driven, consumption-first lens. This will enable accurate measurement and optimisation of campaign performance."
Vandana Verma, co-founder and managing partner, Wondrlab, said, “We are heading towards an extraordinary expansion by building world-class technology and introducing customised solutions for brands. Wondrlab is fortifying its position as India’s leading mar-tech network by providing its repertoire of clients with a proprietary platform and specialist influencer solutions.”