Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Sep 03, 2009
W+K India to drive creative work for Chevy’s ‘Cruise’
W+K India is believed to have bagged the creative duties for Chevrolet Cruise, a luxury sedan expected to hit the Indian market soon. The agency will also handle yet another ‘new mini car’ from Chevrolet’s stable, the name of which is not yet known.General Motors (GM) had called for a creative pitch for its sedan brand Chevrolet Cruise in April this year and various agencies including Publicis Ambience, Leo Burnett, McCann Erickson and W+K were involved in the pitch.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
May 18, 2017
GM to exit Indian market
Just Published
Advertising
11 hours ago
Attention, not viewability, drives impact: ...
As marketers move beyond viewability as a proxy for effectiveness, a new global study from mCanvas and Lumen Research offers fresh evidence for the industry’s growing focus on attention metrics. The meta-analysis, conducted across 110 campaigns in 19 categories and nine markets, reports a strong correlation between higher Attention Per Mille (APM) and improved downstream outcomes such as CTR, recall, and purchase intent.
Media
12 hours ago
YouTube's Big India Push: AI Tools Meet Education ...
YouTube held its annual Impact Summit in New Delhi last week, and the announcements weren't just about views or subscribers. The company rolled out AI tools, forged partnerships with educational institutions, and dropped some numbers that paint a picture of just how embedded the platform has become in India's economy.
Advertising
15 hours ago
WhatsApp slows down to show what distance feels like
A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.
.png&h=268&w=401&q=100&v=20250320&c=1)
Opinion
16 hours ago
While rivals look outward, WPP is consumed by its ...
WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.
