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Two weeks ago, Campaign India had announced a contest for all those who were to own a copy of Peter Steidl's book Survive, Exploit, Disrupt – Action Guidelines for Marketing in a Recession. We've received a number of entries from our readers, and Mindshare's R. Gowthaman is done sifting through them and choosing our winners. For those who couldn't make it, there's always a next time! The following entrants have won a copy of the book.
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.