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Two weeks ago, Campaign India had announced a contest for all those who were to own a copy of Peter Steidl's book Survive, Exploit, Disrupt – Action Guidelines for Marketing in a Recession. We've received a number of entries from our readers, and Mindshare's R. Gowthaman is done sifting through them and choosing our winners. For those who couldn't make it, there's always a next time! The following entrants have won a copy of the book.
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Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.
Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.
Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.
The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.