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Two weeks ago, Campaign India had announced a contest for all those who were to own a copy of Peter Steidl's book Survive, Exploit, Disrupt – Action Guidelines for Marketing in a Recession. We've received a number of entries from our readers, and Mindshare's R. Gowthaman is done sifting through them and choosing our winners. For those who couldn't make it, there's always a next time! The following entrants have won a copy of the book.
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Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.
Vivo India has launched the seventh edition of its #SwitchOff campaign, highlighting dinner-time as a key moment for family connection.
The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.