Wieden & Kennedy India has bagged Casio G-Shock's creative mandate.
There was no multi-agency pitch involved for the win. The agency's Delhi office will handle the mandate.
Hideki Imai, managing director, Casio India, said, "We are delighted to join forces with Wieden & Kennedy India as our creative agency on record. Their creative prowess and strategic insights make them the ideal partner to help us connect with our Indian consumers in meaningful ways. We are confident that this collaboration will enable us to further strengthen G-Shock's position as the go-to brand for individuals seeking unmatched toughness and style."
Shreekant Srinivasan, head - Wieden & Kennedy Delhi, said, "At W+K, we try to design work that makes cultural inroads for our brands, making them anorganic part of consumer conversations. A cult brand like G-Shock was built for this kind of work and we can't wait to get started!"
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