Emily Tan
Feb 20, 2018

Why Missguided mannequins now have stretch marks

As part of its ongoing campaign to changing body image attitudes within the fashion industry, Missguided introduced a range of diverse mannequins.

Why Missguided mannequins now have stretch marks
UK based fashion brand Missguided has focused its brand campaigns on encouraging positive body image attitudes. 
 
To further underscore this, the brand introduced a range of mannequins representing diverse ethnic backgrounds. Created in-house, the brand hired makeup artists to add natural body features such as stretch marks and vitiligo. The mannequins created are exclusive to the brand. 
 
The mannequins are part of Missguided's ongoing campaign, #makeyourmark, which was launched in December 2017. As part of the campaign, the brand pledged to include stretch marks and other industry perceived "flaws" in their model imagery.
 
The brand’s decision to stop retouching model’s stretch marks has received a strong social media support with more than 122,000 Instagram likes and 3,040 retweets in response to their posts.
 
Calling on their followers to join the #makeyourmark movement, the brand has already seen 3,374 uses of the hashtag across their social media channels.
 
(This article first appeared on CampaignLive.co.uk)

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

WhatsApp shows how its connecting relations during ...

Watch the films conceptualised by BBDO India here

2 days ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

2 days ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

2 days ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes