Joining us in this episode of Marcomverse is Asha Kharga, chief customer and brand officer, member of the group executive board of the Mahindra Group.
In this episode, along with a talk about the current state of affairs at Mahindra, Kharga takes us down memory lane with a 79-year old print ad.
She also discusses the difference between product and corporate marketing, risk management and more.
Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting the series for Campaign India.
Tune into the episode here: