Campaign India Team
Feb 09, 2024

Campaign India Marcomverse: In conversation with Asha Kharga

Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly podcast for Campaign India

Campaign India Marcomverse: In conversation with Asha Kharga
Joining us in this episode of Marcomverse is Asha Kharga, chief customer and brand officer, member of the group executive board of the Mahindra Group.
 
In this episode, along with a talk about the current state of affairs at Mahindra, Kharga takes us down memory lane with a 79-year old print ad.
 
 
 
She also discusses the difference between product and corporate marketing, risk management and more. 
 
Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting the series for Campaign India.
 
Tune into the episode here:
 

 

 

 

 

 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

4 hours ago

‘Posting Zero’ is just the tip of the iceberg

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.

5 hours ago

Making space for Zeera, one absurd sip at a time

Enormous doubles down on humour for Lahori Zeera’s sequel, turning the everyday drink into a habitual choice through cultural repetition, not reinvention.

6 hours ago

Amagi files INR 1,789-crore IPO, January debut set

INR 667.21 crore from the proceeds are earmarked for AI-led technology and cloud infrastructure, as the SaaS firm sharpens its streaming and ad-tech operating model.

7 hours ago

Azorte’s bid to be Gen Z’s ‘safe space’

Reframing mediocrity as transition, the Reliance Retail fashion brand’s caregiver-led campaigns used reassurance over aspiration to drive footfalls, relevance and measurable retail outcomes.