Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Apr 30, 2015
Why ignorant newcomers can work wonders in marketing
The author wonders why every marketer wants his or her version of 'Dirt is good', when the answer could lie in their version of 'Washes whiter'
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Media
Apr 12, 2024
BBC splits its India operations
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 hour ago
Apple keeps crown as world’s top brand, even as ...
Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.
Advertising
3 hours ago
India’s Diwali ads trade fireworks for feel-good ...
From nostalgia-driven gifting to neighbourly kindness, this year’s Diwali campaigns lean on emotion, empathy, and small gestures over spectacle and slogans.
Advertising
22 hours ago
Xiaomi turns mispronunciation into marketing mayhem ...
The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.
Advertising
1 day ago
Havas ‘could be interested’ to buy or partner with ...
Japanese agency group is 'too big' to buy outright, Havas said.
