top gear

Apr 30, 2015

Why ignorant newcomers can work wonders in marketing

The author wonders why every marketer wants his or her version of 'Dirt is good', when the answer could lie in their version of 'Washes whiter'

Oct 15, 2009

Top Gear celebrates fourth anniversary

Automotive magazine BBC Top Gear which celebrates it fourth anniversary in India this month has come out with a special anniversary issue themed on ‘Extreme’.Also the magazine’s 50th issue, it brings together the 414bhp Audi R8 supercar and the new Nissan X-trail sports utility vehicle and pits them with a bunch of skilled athletes. Also part of the issue is the Mercedes ML 320 put to the test on ice-coated roads and the Toyota LandCruiser V8 sent barrelling down cliffs.