GroupM restructures Asia-Pacific leadership
Ashutosh Srivastava’s role as APAC CEO will conclude at the end of April, with sub-regions reporting directly to the global leadership team
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BBDO CEO Andrew Robertson on technology, the new brand work and where the magic lies
In a world where agencies want to be solutions partners and creatives want to deploy generative AI tools, the veteran adlander still sees opportunities to create magic
Why APAC is more than a 'sideshow' for holding companies
The CEOs of top advertising holding groups in APAC respond to a recent Campaign column suggesting the region is losing importance for their global parent companies
Dentsu's organic growth slips in 2022 on flat revenue in its home market
Despite big growth gains in India (20%+) and good performances in Southeast Asia and ANZ, China's strict Covid policies weighed heavily on client spend in the country, dragging down organic growth for the region to just 2.5% for the year
Wesley ter Haar on the difference AI makes to creative content
Media Monks' bearded boy wonder celebrates the power of creative scale through AI while looking back at his company's humble roots inspired by the Wu-Tang Clan
VML’s chiefs on new super-agency, redefining creativity and making cost savings
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
Google disputes claims of misleading video ad placement
In a blog post, Google's global video solutions director suggests a recent report about its video partner network is inaccurate
Cannes Lions 2023: What the creative strategy jury saw in the work
Accountability and proof of effectiveness in the work are on the rise and so is humour, says jury president Amrita Randhawa in an interview with Campaign at Cannes
Wavemaker names Sindhuja Rai as its APAC CEO
Rai will join in September from Mondelēz International where she currently leads media investment, filling the role vacated by Gordon Domlija
Why McCann’s global chief creative wants more work from an ‘open kitchen’
Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each creative serving.
Wavemaker chiefs vow client-centricity while consolidating product
CEO Toby Jenner brought in Sindhuja Rai from Mondelez to make the APAC business more client-friendly. Broader changes at GroupM will further facilitate this, they argue
Top exits and entrances across APAC in 2022
YEAR IN REVIEW: Our annual recap of marcomms leaders who stepped into new roles or logged out of their existing jobs
Ogilvy repeats APAC network triple-play at AOY awards
Mindshare reclaims top APAC media network from UM; Publicis Groupe wins APAC best culture and talent development awards; while IPG Mediabrands takes top programmatic and performance wins
TBWA CEO redefines objectives for a new era
Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges
Arthur Sadoun hits out at 'childish' Martin Sorrell
Publicis Groupe chief's sharp defense of its 'cost of living' bonus for employees comes after Sorrell claimed the payout merely attempted to make up for lost incentives during Covid
Martin Sorrell: Clients still placing cautious, selective bets amid global instability
The executive chairman of S4 Capital says macroeconomic headwinds will undeniably have an impact, forcing brands to become more strategic
OMD’s new leaders on priorities for the business
Business transformation services, digital and performance marketing, developing talent and applying Asian innovation are all areas of focus, say its global and APAC CEOs
Stagwell adds 11 new company partners to growing global affiliate network
The announcement underscores Asian growth plans, tapping new media, content and commerce capabilities in APAC while adding new partners in the UK and Italy
Dentsu continues strong growth trajectory in Q2
The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter. Protracted sale of the Russian business dilutes net gains
Making global advertising’s talent pipeline open to all
In the second part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising
David Droga: Keeping Droga5 is not personal
The CEO of newly-rebranded Accenture Song tells Campaign why they chose the name and why Droga5 will remain distinct
Marc Pritchard: ‘Philanthropy is wonderful, but we’re a business’
Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia x Campaign audience that creativity is central to making that happen
Dentsu posts stronger 2021 earnings than expected
Transformation and ecommerce services helped boost underlying profit 44% as Dentsu sets aside a new fund for acquisitions
Brands and the Beijing Winter Olympics share a common vision: Get through unscathed
How Covid and geopolitics forced many brands to pass on both the mass appeal of the Olympics and a very special moment within China
Apac's top exits and entrances of 2021
Campaign Asia's annual recap of marcomms leaders who stepped into new roles or logged out of their existing jobs
Ogilvy dominates Apac network awards at Campaign AOY
UM repeats as Asia-Pacific's Media Network of the Year while Wavemaker's Gordon Domlija takes Agency Head of the Year
Hiroshi Igarashi to succeed Toshihiro Yamamoto as Dentsu Group CEO
Igarashi will take on the role of president and CEO effective 1 January 2022. Tim Andree to become non-executive chairman
Dentsu defends Stanchart global media review, wins five-year extension
Client cites sustainability commitments in renewing the bank's remit for media planning, buying and strategy across global markets
Publicis Media brand enters Pakistan after winning $19 million Nestlé account from Wavemaker
New CEO Benish Irshad intends to run the media agency network differently—representing a new diverse generation of talent
Eugene Cheong joins DDB Asia to be creative chief
One of the most awarded creative leaders in Asia, the former Ogilvy APAC CCO had launched his own shop nearly a year ago
Sexual harassment 'rampant' in the ad industry and has been ‘covered up’: Philippines women's organisation Gabriela
A surge of new reports from women in the Philippines ad industry—including five against Herbert Hernandez—depict a culture of sexualisation that normalises workplace harassment, a lack of policies to prevent or deal with cases, and alarming reports of agency coverups
Is regional agency leadership still necessary?
Sounding Board: More agency networks are replacing Apac CEOs with international-level oversight. What's driving the move? And how important is it, really, for clients and networks to have regional leadership?
Dentsu turnaround continues in Q2 driven by healthier margins
All regions contribute to year-on-year recovery with the international business improving the most
Wavemaker CEO looks to 'strongest region' Asia for a third of future business
Toby Jenner tells Campaign why the agency reinstated APAC-level leadership, why China shouldn’t be ringfenced and how internal changes are expected to pay future dividends
Vishnu Mohan sets up Avyan Holdings, invests in Philippines-based agency
Former Havas Apac leader picks up stake in Castle By The River with the aim of expanding regionally
Channeling pandemic headwinds into effective marketing tailwinds
SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process
The value of language in an AI-generated marketing world
Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.
Why BBDO chief Andrew Robertson sees value in humour
SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI
Dentsu slashes profit forecast, cuts international jobs as woes deepen
Australia, China and Singapore are among markets facing an 11% cut in headcount in response to challenging markets. Dentsu shares traded down 5% today.
OMD adds to Beiersdorf media duties with South Asia wins
After defending its full media mandate in India, OMD has now added Bangladesh to its remit.
Ogilvy edges Mindshare as top titan in AOY Apac Network awards
Media agencies UM and Mediacom split top APAC employee awards with a pair each.
Jean Lin takes on expanded Dentsu Aegis Network role
Isobar global CEO now takes charge of DAN Creative, following the exit of Dick van Motman.
Global creative CEO Dick van Motman leaves Dentsu
He now becomes an advisor to Tim Andree with immediate effect and will leave DAN by the end of the year.
W+K chairman lets loose on holding companies in staunch defence of independence
“I hate to be harsh, but someone else's tragedy can be our opportunity,” David Luhr said.
Havas Group restructures Asia-Pacific organisation
APAC CEO Mike Amour to leave the company with key regional markets reporting directly to New York and London.
Spikes Asia 2019: 'Ill-conceived purpose campaigns are ruining the industry'
Consumers are calling bullshit on cause-based work that isn't authentic, and so should award jurors, according to Dentsu's Toshihiko Tanabe.
'India is the next nut to crack, so we’ll be in touch with Indian companies': FIFA
Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.
Fixing programmatic: 'We’re doing the hard stuff now'
MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.
Jon Cook: ‘I was scared we would mess up an iconic Y&R or VML’
Nearly a year after the merger, VMLY&R’s chief executive reflects on progress so far, on comparing notes with Wunderman Thompson and on applying lessons from China.
Still wondering where the Lions are
Asia-Pacific’s poor showing at the 2019 Cannes Lions might reflect a broader East-West disconnect in the global marketing industry. But it’s not time to give up.
Cannes Lions 2019: Lessons from the world’s most effective creative campaign…that never came close to a Lion
India’s Kawal Shoor and Navin Talreja are back at Cannes, with reason to feel vindicated.
Cannes Lions 2019: I'm hoping for a really good showing from Asia this year - Philip Thomas
Philip Thomas sees positive signs for the Festival so far from Asian entries, CMO participation.
The job of building Wunderman Thompson
Leadership duo Mel Edwards and Tamara Ingram open up on their split roles, hiring Annette Male from Digitas to lead APAC, and Asia’s importance.
Edelman APAC vice-chair Rupen Desai departs
Former MullenLowe Asia-Pacific leader to leave post in March, after just two years.
Arsenal hits the pitch with brands in Asia
EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.
Cannes Lions 2019: 'Creatives need to step up' - Nick Law
The global chief creative offiicer at Publicis Groupe tells Cannes that creatives can't hide behind the big idea, but need to become masters of media and step up as business partners.
The top 10 exits and entrances of 2018 across Asia Pacific
What a year it's been for agency leadership changes.
Starcom chief: “Nobody wants to work with a cloud over their head”
Starcom’s global head John Sheehy speaks to Campaign about the media-transparency probe, consolidation, proving value and more.
Dentsu drops 'Aegis': DAN is rebranded as 'Dentsu'
The move unites tens of thousands of global employees under a single Dentsu brand; the former Dentsu Aegis Network will be known officially as Dentsu International.
TikTok defends its user privacy and security measures after ban
TikTok India head said app would never share information with the Chinese government and will meet with concerned Indian government stakeholders.
Facebook tweaks content policies as Diageo, Starbucks and Levi's join ad boycott
Mark Zuckerberg prohibits wider range of hateful content in ads, will label controversial posts deemed 'newsworthy' and wants to ban more posts spreading voter disinformation.
Microsoft deal to buy TikTok in US would include ANZ and Canadian markets
Buyout aims to address security concerns from governments in these markets over user information and privacy.
What Dentsumcgarrybowen aims to accomplish
Dentsu One, Dentsu Impact and Dentsu Top to retain their brands
Facebook CMO Antonio Lucio steps down
He cites 'challenging year' and desire to focus full time on diversity and inclusion.
WPP cuts awards, reduces top salaries and freezes hiring in response to COVID-19 crisis
The holding company also suspends share buybacks, its dividend and financial guidance.
Some agency groups won't send delegates to Cannes Lions in October
A number of holding companies say they will not enter the awards, while others have yet to decide.
Dentsu eyes more simplified, coordinated offering in Apac
Focus to be placed on business lines and skill sets above agency brands, says CEO Ashish Bhasin.
Google to pay out over $1 billion to news publishers for licensing fees
Biggest financial commitment to date will involve select global publishers who use Google's News Showcase product, initially on Android.
Ogilvy's new integration imperative
New pressures are driving Ogilvy towards walking the talk, and Asian operations may help lead the way
Dentsu talks new business of creativity
Dentsu’s top creative chiefs explain their pivotal role in helping to find innovative business solutions for clients.
More good news comes India's way: Magna Global on ad spends
Indian advertising revenue is expected to grow in excess of 12 per cent CAGR, in the next five years
Australian lamb ad banned after review
An independent reviewer has found "substantial flaw" in an earlier decision that allowed Meat & Livestock Australia's ad to continue running.
'NewCo' will scrap regional offices: Castree
Ajit Varghese, Maxus' APAC CEO gets a new global role in London; new GroupM company name will not begin with ‘M’
Terry Savage to leave Cannes Lions after 33 years
The festival chairman will depart after the 2018 event.
Presenting Asia's top 1000 brands 2017
Which brands do Asia's consumers consider the best?
Maxus will live on in India: Mark Patterson
The rest of MEC's and Maxus' Asian operations will merge, with layoffs expected, according to GroupM's APAC head.
How Fearless Girl was nearly Fearless Cow
McCann’s global creative chairman Rob Reilly tells the behind-the-scenes story of the little girl who took on Wall Street, but could have been a cow taking on Silicon Valley.
How Chris Foster plans to revive Y&R
The Asia president's blueprint involves heavy lifting on talent and culture, along with new regional hubs and future acquisitions. Y&R recently exited from its JV with Rediffusion in India.
FCB names chief creative as new international chief
Luis Silva Dias is promoted to CEO of FCB International as Sébastian Desclée heads up new global content arm.
Wondering where the Lions are
Cannes needs more Asia in its juries before we deride the region’s creative output.
Samsung CMO vies to make her brand more human than Apple
Younghee Lee’s efforts to humanise Samsung aim at positioning the brand as warm, “open” and “democratic”, in contrast to Apple’s stark “dictated” and “elitist” approach to technology.
Cannes juries grapple with new categories
Jurists in the brand new Social & Influencer and Creative Ecommerce categories open up about the challenges in balancing creativity and effectiveness
Secrets to a steady (client-agency) relationship
What makes some client-agency relationships healthier than others? We invited them to share their feelings.
Clients said "take the Sorrell offer": MediaMonks CEO
MediaMonks CEO shares his new ambitions with the backing of Martin Sorrell and public money.
Ogilvy Apac chairman Paul Heath quits agency
Will leave by end of April to launch Brazilian startup
Prominent India-based healthcare agency, Medulla Communications, launches APAC expansion
Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its existing core business in India.
Adobe’s APAC CMO: ‘There is a balance between automation and creativity that is really important’
Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.
Hilton readies ‘connected story’ in latest Asia expansion push
Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.
‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
After dismantling its regional structure, how committed is Havas to APAC?
Incoming boss Alberto Canteli, based in Dubai, vows to ‘be a coach and not a striker’, relying heavily on teams on the ground and plenty of travel going forward
Global markets rout continues to pound holding companies
Global recession fears over the COVID-19 pandemic continue to crush markets worldwide as Dentsu and Hakuhodo shares continue to fall in Tokyo trading on Friday.
Digital ad spends in India to overtake print media in 2020: Magna
In India digital media is expected to grow in excess of 25 percent compared to a three percent growth for print
GroupM APAC chief executive Mark Patterson to leave Asia for global COO role
Promotion to a New York-based role is part of a global leadership realignment announced by global CEO Christian Juhl.
2019 Cannes jury presidents list is tone deaf to global diversity calls
24 of 27 upcoming Cannes jury presidents this year now work in the US or UK.
Dept taps spatial tech to grow client base in Asia-Pacific
With few splashy pitch wins to speak of, the Carlyle Group-backed firm is content to steer its APAC acquisitions to solving product and tech solutions for clients as it edges closer to taking the company to market. Campaign sits down with Dept's leaders to find out more.
Grey global COO and international president Nirvik Singh exits agency after 33 years
Sarah Trombetta, currently WPP's AMEA chief client officer for P&G has been appointed APAC CEO, which includes oversight of India.