Fulcro has won the digital creative mandate for Whisper. The agency will work alongside Leo Burnett on digital and social media.
Sabyasachi Mitter, founder and MD, Fulcro, said, “We are excited to have Whisper on board and look forward to creating a disruptive leg of communication for a pioneer brand on digital. It’s amazing how the category of personal hygiene has grown through the times and a digital foot forward is an ideal approach considering women are significant drivers of digital."
He added, "We plan to leverage our digital expertise to change the consumer journey in a more agile and compelling manner. The idea is to build a connection between the brand and the consumer that extends beyond their usage phase. The team is enthralled with the association and is confident about achieving milestones together.’’