Weekend Wrap: 8 May

In the news: Centrick, ELSA, Lionsgate, Teamwork Communcations

May 08, 2020 05:15:00 AM | Article | Campaign India Team

Centrick bags Lifelong Online
 
Lifelong Online, a home and health appliance manufacturer, has assigned its digital mandate to refresh its online presence to Centrick.in. The account was won following a multi-agency pitch.
 
ELSA Corp appoints Ajinkya Rahane
 
ELSA Corp (English Language Speech Assistant Corporation), India has announced the appointment of Ajinkya Rahane as brand ambassador for India, Middle East, ANZ and SAARC. 
 
ELSA Speak is a mobile app, which uses speech recognition technology and artificial intelligence (A.I.) to help language learners improve their English pronunciation.
 
Lionsgate Live in India
 
Lionsgate India has launched ‘Lionsgate Live! A Night at The Movies’ in association with Facebook India. Every Friday, Lionsgate will stream a movie on Facebook Live. The initiative also looks to raise funds for GiveIndia in order to support people impacted by the COVID19 pandemic. Lionsgate has enlisted film stars Anil Kapoor, Ananya Panday and Sanya Malhotra to participate in this initiative. People will be able to make a donation via the donate button next to the video while watching the movie.
 
Teamwork Communications to handle PR for Nova IVF
 
Teamwork Communications Group has been selected as the PR and communications partner of Nova IVF Fertility (NIF), a fertility treatment chain with a pan India presence. The account was won following a multi-agency pitch. The mandate for Nova IVF Fertility will be managed by the Delhi office of the agency.